by Angela | Sep 1, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Content should always be readable and conversational. Be it an instructional guide to setting up a printer, writing up a business contract or proposal, an email pitch to a journalist or even a menu at a local diner! Writing for social media, as a consume-at-a-glance...
by Angela | Jul 5, 2020 | Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
It’s been another exciting few months in tech as consumer behaviours along with retailer strategies continue to evolve. The ongoing pandemic forces marketers to look ahead in the hopes of predicting what consumer preferences the coming months will bring. Time spent...
by Angela | Jun 9, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands...
by Angela | May 10, 2020 | Blog, Branding, Digital Marketing, Integrated Marketing, Marketing Tips
Have you heard of the term “Integrated Marketing”? If you are not really sure what it means, should you be worried? The digital era has heralded new tools, new platforms and new digital marketing tactics that probably did not even exist 5 years ago. Integrated...
by Belinda | Feb 13, 2020 | Digital Marketing, Marketing, Marketing Tips
Digital marketing has transformed the way modern consumers make buying decisions. Retail businesses today cannot stay ahead of the curve without a solid and forward-thinking digital marketing strategy in place. Let’s try to understand how digital marketing for...
by Belinda | Feb 13, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Customer loyalty is one of the hardest to gain for a company. The competition in any industry currently is so intense that you can only hope that the customers who bought your product today will continue to support the product in the days to come. Brands are...
