Insights
Gen Z Marketing Strategies and Why They Matter
As marketeers, we can already feel the changes that Generation Z is bringing along with them. As a group born after 1995, they have been living in a digital world since their childhood, and their sophisticated use of electronic devices has brought about a huge...
Insider Tips to Market Your Brand on Instagram
If you are thinking of using Instagram as a platform for your marketing needs, setting up an attractive and informative profile is quintessential for using Instagram for your brand’s publicity. Choosing an interesting and catchy name for your profile is important....
Here’s Why Holistic Branding Works
Your brand is what people associate with your company. It is more than the logo stamped on your web pages and products, although it definitely includes it; branding involves the design of your products and spaces as well, whether physical spaces like retail shops or...
Here’s Why You Should Consider Telegram Marketing
Telegram has reached 400 million active users in April 2020 since its launch in 2013. With a buffet of “bots” which allow functions such as group polls, quizzes, and interactive menus to be incorporated in group chats amidst others, Telegram has become a highly...
Reach Your Target Audience with These Personalised Digital Marketing Strategies
Personalised marketing is any attempt to target viewers in a way that caters to their tastes and preferences and thus increases the chance of successful marketing. Digital marketing has become increasingly personalised as more companies utilise the power of data to...
Nurture Brand Awareness This Mother’s Day
Mother’s Day is a universal celebration for mothers – grandmothers, aunts, or anyone who is a mother figure in your life. Before celebrations get underway, it is all about the right brand awareness that will help you engage with your target audience. Create a Mother’s...
