About Us
ENCE Marketing Group offers all the marketing solutions you need to run a successful business.
We are a KPI-driven marketing agency group that puts our assurance on every marketing dollar you spend. We bring your
customer awareness and marketing engagement to a whole new level.
ENCE was established to group the various facets of marketing under one roof to help businesses stay ahead of their game, without having to look for different agencies. With our measurable ROI system and using our proprietary Measurable Marketing Matrices (m3)â„¢ and our Marketing for Returnâ„¢ frameworks, you either get results or your money back, guaranteed.
How do we do it?
The purpose of marketing is to generate leads for your business. We accomplish this through a multi-channel approach
across public relations, digital and traditional advertising, experiential events management and appealing graphic design
work.
Our mission is to help you acquire new customers and create positive brand experiences for your customers so that they
keep coming back to you.
At ENCE, we are experts in marketing, and we do marketing with excellence.
OUR
TEAM
ENCE is made up of dynamic team members with complementary competencies for the entire suite of marketing needs for businesses. From marketing communications, public relations, to digital and social media marketing and events management, our team of ex-MNC marketers bring their experience, passion and dedication to help our clients develop their brand awareness.
OUR TEAM
ENCE is made up of dynamic team members with complementary competencies for the entire suite of marketing needs for businesses. From marketing communications, public relations, to digital and social media marketing and events management, our team of ex-MNC marketers bring their experience, passion and dedication to help our clients develop their brand awareness.
CRISTIAN GERONIMO
WEBMASTER
Bachelor in Programming and Systems Analysis and Design, Centro Escola University, Philippines
Cristian has been a web development team lead and and expert in in web security and web servers management. He also designs websites and he is familiar with SEO, Google Analytics and ensuring websites are up to date as well as function well. Technically competent, Cristian brings his experience from Sovax Corp and Provenant Group, both US based companies, Jimmy Marketing (Connecticut) and Software Casa (Spain) to Southeast Asia . Cristian is a graduate in Programming and Systems Analysis and Design from the Philippines.
JEN CHAI
FINANCE DIRECTOR
Diploma in Management Studies, Singapore Institute of Management, Singapore
Jen is resourceful, flexible, innovation and possesses the drive and commitment to strive in finance. She started out as a secretary established businesses such as Olivetti, Kaiyo Reptile and Tai Sing Realty and worked her way up to become head of finance and then the Deputy General Manager of a global chemical and compounds MNC. She brings her years of experience in processes and systems management to the ENCE Marketing Group and a spirit of excellence to ensuring a smooth flow for client and vendors in our internal system. Jen holds a Diploma in Management Studies from the Singapore Institute of Management.
ARPAN GUHA ROY
DIGITAL MARKETING MANAGER
BCom (Hons) Accounting and Finance, NSO University (PG Dip in Advertising and Public Relations), Symbiosis Centre for Distance Learning (PG Dip in Marketing Management)
Arpan is a hardworking, diligent and competent digital marketing professional. He is highly efficient in dealing with high-priority projects. His vast knowledge of Digital Marketing has led him to excel in roles requiring technical skills and a comprehensive understanding of client needs. After specialising in SEO in an IT company where he served clients such as TATA Group and Adani Group, he joined Promotedge Global Services as a PPC Analyst. As a Digital Marketer, he handled over 60 brand portfolios and clients – sharpening his skills in SEO, generation of web traffic, leads and brand awareness campaigns on Facebook, Google, Instagram and Taboola.
GABRIEL TAN
MARCOM EXECUTIVE
Bachelor of Communication (Public Relations and Communication Studies), Murdoch University Perth, Australia
Gabriel holds a Diploma in Mechanical Engineering and started his career as a Naval Engineer. He was drawn into the world of marketing when he worked for Men’s Health magazine, helping them garner sponsorships for the Men’s Health Urbanathlon. He then went on to support Singapore Polytechnic and Nanyang Business School as a Marketing Executive and Assistant Manager respectively, in their social media and marketing content management. He also has events management experience, having worked with Experia Events. He brings on-ground and realistic insights to the marketing needs of our clients. Gabriel holds a Bachelor of Communication, specialised in Public Relations and Communication Studies.
ANNIE YEO
BUSINESS DEVELOPMENT DIRECTOR
Diploma in International Trading, Singapore Management University
With over two decades of experience with leading publishing groups in media account management spanning across publishers like Eastern Publishing, Gnomadic Publishing, Singapore Tatler and Blu Inc Media as well as managing her own Public Relations Consultancy, serving a client portfolio of illustrious brand names, Annie thrives on every detail of each campaign with acute intuition and sensibilities. For over a decade, she had the privilege of working with a long line of established names in the fashion, beauty, consumer electronics, FMCG and wine & dine sectors. With a proven track record of managing successful campaigns for regional and international clients such as Estee Lauder Group, Shanghai Tang Crawford Joyce Group, Uniqlo, Aesop, Swatch Group, Cortina Watch, Richmont Group, DKSH Singapore, Pernod Ricard and more. Annie holds a Diploma in International Trading from the Singapore Management University.
SILVIA TAN
MARCOM MANAGER
Honours Bachelor of Arts in Marketing and PR.
Silvia holds an Honours Bachelor of Arts in Marketing and PR. Having years of experience in marketing and communications, Silvia is especially well-versed in the creative and design industries. She worked for two years in an Architectural Visualisation Company as their Assistant Marketing Manager and spent a year at an integrated marcom and creative agency as Account Executive. She believes that communication is the key to most successful projects and campaigns, and strives to hone and sharpen her soft skills – what she views as the hidden ace in the professional world. As a multilingual (Mandarin, English, Bahasa Malaysia and Korean), arts lover (dance and languages) and workaholic fuelled by coffee, she hopes to continue achieving breakthroughs in her career – both for herself and for her clients. Silvia holds two honours degrees in Arts from Taylor’s University and University of West England.
LEE SAY HUA
PR EXECUTIVE (CONTENT)
BA (Hons), English Literature, NT University, Singapore Sil BA (Hons), Marketing and PR, Taylor’s University, Malaysia BA (Hons), Journalism and PR, University of West of England.
Say Hua is an Honours graduate in English Literature from the Nanyang Technological University of Singapore. Say Hua has always been inclined towards the English language but a spark was ignited during her undergraduate years as an English major. The rigour of academic writing, critical analysis, and in-depth research, not only in Literature, but also in other modules in Communications and Sociology, moulded her into a razor-sharp thinker, writer and communicator. Her internship as a Copywriter at an up-and-coming UX and UI design agency opened her eyes to even more forms of writing such as UX writing, web copy, marketing copy, case studies, blog articles and SEO writing. This was also where she created content for clients in the Property, Insurance and Digital Design industry. Being actively involved in the arts scene, she views writing as a craft that requires constant practice, mental agility and endless creativity to be able to communicate ideas clearly.
ARVIN MATEO
DIGITAL MARKETING ADMINISTRATOR
Bachelor of Science in Information Technology, Columban College, Philippines
Arvin is an assertive and compassionate person committed to giving his best in everything he does and in every task assigned to him. He has always been willing to be trained and grow with the organisation that he is part of and to deliver better work to clients. He is extremely result-oriented and has expertise in business processes. His analytical skills and experience also help structure the work systematically for clients. Arvin is cheerful, helpful and gets things done in the fastest way possible. A quick learner, he is a joy to work with. Arvin holds a Bachelor of Science in Information Technology.
SHAWN PEREIRA
PRODUCTION DIRECTOR
Shawn has spent two decades entertaining people. He loves music and making people smile. He has been a DJ, a musician and a production guy, behind the scenes of some of Singapore’s biggest productions, 5-star hotels, clubs, product launches and dinner and dances. Shawn understands the importance of curating a good production team that supports the complex activities behind the scenes to make the event seamless and enjoyable to the audience. Shawn’s intricate backstage experience and his star quality onstage persona ensures that he brings the event to life in the best possible manner.
ADRI SATRYAWAN
PRODUCTION MANAGER
Adri is an all-out events and production person. Starting out as on-ground technical crew for a sound system supplier, Adri has progressed into being a competent and well-rounded production and technical manager. He manages technical requirements for clients from sound to lighting and even deejays. Adri is proficient in setting up large-scale screens for concerts, permanent screens and sound systems for venues. Adri also works effectively with artistes of all genres and levels, to co-ordinate the events and their requirements so that your stage show and programme goes smoothly.
ROBERT LEONCIO
DESIGN MANAGER
, BS Information and Technology, Bulacan State University, Philippines
Robert is an experienced creative head, working with top global brands. Having worked with various clients and delivering top notch designs and web works, he has excellent design ideas and CROSS-PLATFORM technical knowhow in implementing quick and effective solutions for clients in the graphic and web-based world. He has served as an Art Director, WEB, and Photography and Video Editor in his career of more than 10 years. As a creative individual with a passion for design and hunger to learn, his skillset includes marketing graphic design, brochure and flyer design, WordPress template design and development, HTML and CSS coding, infographics, logo design, logo animation, photography, video editing and 3D modelling. Robert is a graduate in Information Technology from the Philippines.
ANGELA SIM
MARKETING DIRECTOR
BBA (Marketing) National University of Singapore
Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands (Nakamichi, Oregon Scientific, General Electric, Whirlpool) in SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of industry knowledge with clients and their teams. Angela is a BBA graduate of the NUS Business School and also a current serving director in the Business School Alumni (NUSBSA), heading the marketing development team. She is also SCOPE-IP Trained, Business Excellence trained and was a qualified Practising Management Consultant under the auspices of SPRING Singapore.
MARIA CHOW
SENIOR CLIENT SERVICING DIRECTOR
CPDM (Marketing) Chartered Institute of Marketing, United Kingdom
Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels. She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).
REGINA SOEJANTO
MARCOM DIRECTOR
Diploma in Media Communications, Singapore Polytechnic
Regina is a seasoned marketing professional, with over 20 years of experience in various consumer markets; specialising in F&B. She has worked the front line, and also the back end of F&B and retail establishments, which gives us good grounding and understanding of PR and marketing strategies that work on the ground. Her extensive knowledge of operations, marketing concepts and public relations (both digital and mainstream) have given her a solid foundation in executing processes integral to making businesses work effectively and progressively. Regina holds a Diploma in Media Communications from Singapore Polytechnic.