by Angela | Jun 9, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands...
by Angela | May 10, 2020 | Blog, Branding, Digital Marketing, Integrated Marketing, Marketing Tips
Have you heard of the term “Integrated Marketing”? If you are not really sure what it means, should you be worried? The digital era has heralded new tools, new platforms and new digital marketing tactics that probably did not even exist 5 years ago. Integrated...
by Belinda | Feb 13, 2020 | Integrated Marketing, Marketing, Marketing Tips
Marketing will always be relevant. However, in today’s increasingly complex and competitive market where traditional marketing models have broken down and the growth of data is accelerating at a breakneck speed which brings about rampant fragmentation, marketers have...
by Belinda | Feb 13, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Customer loyalty is one of the hardest to gain for a company. The competition in any industry currently is so intense that you can only hope that the customers who bought your product today will continue to support the product in the days to come. Brands are...
by Belinda | Feb 13, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Many would say that anchoring your marketing strategies on current trends is risky. A lot of business owners prefer methods and strategies that are sturdy and can withstand whichever trend is in the industry. However, creating marketing strategies that...
by Belinda | Feb 13, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses...
