Choosing an interesting and catchy name for your profile is important. Some companies use an alias rather than the company’s name in order to appeal to different audiences. As Instagram’s user base tends to be mostly young adults or youths who use Instagram for personal reasons, choosing names that resonate with this demographic profile is important to be appealing.

Using a relevant yet aesthetic profile photo is also essential. Choose something that is easily visible in the small circular space that Instagram gives for your profile photo. This is the perfect place for your company logo or at least the logo by which you want to be associated with on Instagram.

Great Eastern [see below] is an example of a company that has changed its image to fit on Instagram’s virtual space. By going by an alias with a different logo, it gives the company a very different vibe from its traditional image of a financial service provider. “Life Inc.” gives the impression of being a “life companion” to its clients and its choice of category as “community” makes the company appear less transactional and more caring. The profile photo is much plainer and simpler than the red lion of Great Eastern but its minimalist yet modern design may appeal to millennials and Gen Z users who form the bulk of Instagram’s users.

The post Insider Tips to Market Your Brand on Instagram appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Apple is a great example for companies keen on enhancing and harmonising design across all elements of their production process from product and packaging to office and retail space ‒ even their whole eco-system of apps and services. Apple’s strategy has always been to immerse its users in a ‘different’ world, and its success at this was no doubt without design genius. Apple’s former CEO and co-founder Steve Jobs was always known to be a design-Nazi ‒ he was always particular about the appearance of a product at all levels and not just about its function. Apple’s intuitive designs and user interfaces are perhaps what set it apart from other computer manufacturing firms like Microsoft, IBM and Xerox in its early days which were mainly focussed on enhancing function in their products and services.

Consistency is important in branding. A company that is consistent on all fronts appears more trustworthy regarding its expressed mission and values. If your company does blogging, ensuring that all your blog posts are aesthetic is important. A dull/unthoughtfully designed post gives the impression that you are just putting out posts for the sake of search-engine-optimisation and to appear knowledgeable in your field. Prospective clients might be turned off just because of this because it shows a lack of consistency and sincerity.

Appearing professional starts before a meeting with clients. A well-designed webpage with a suitable colour palette and proficient use of a language medium is highly important in getting potential customers to take you seriously. It communicates that you are well-established and that those in charge have a certain level of education or experience in the geographical region which you are attempting to reach.

The post Here’s Why Holistic Branding Works appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Telegram has reached 400 million active users in April 2020 since its launch in 2013. With a buffet of “bots” which allow functions such as group polls, quizzes, and interactive menus to be incorporated in group chats amidst others, Telegram has become a highly popular messaging platform for personal use due to its interactive nature and limitless cloud storage of messages and attachments.

Broadcasting messages on Telegram’s channels function to subscribers is a promising way for marketers to reach a massive amount of users as there is no limit to the number of subscribers a channel can have. Channel owners get to see the number of viewers who have seen their posts, making it easy for marketers to see how many users open their channel over a period of time. Provided they send out interesting and relevant content, marketers can use this absolutely free-to-use platform to reach countless individuals who subscribe to their channels. Posting quality content rather than frequent low-quality content is more advantageous as there is no kills the interest of readers more than frequent, irrelevant content. A single Telegram account can host up to 10 channels so that means 10 different ways to organise your content to different audiences!

Also, channel posts can now be commented on, allowing viewers to ask questions and marketers to answer their queries. Encouraging questions could be an excellent way of engaging with and keeping your audience interested in posts and could help in finding gaps in your advertising via the questions asked. Use these together with polls and quizzes and you’ll have a potent mix of tools by which you can interact with your audience! If you want even more reach, consider paying other channel owners to host your content as well.

Getting people to subscribe to your channel can be aided easily if you are willing to spend money. Partnering with popular food and retail outlets to offer seasonal discounts for subscribers is a sure way to boost public awareness of one’s brand in the short term. However, keeping your audience will depend on the content you continue to put out after that and the kind of audience you want to keep. It would be better to set up multiple channels with different types of content rather than trying to reach many different audience groups with a single channel.

So if you’re thinking of ways to market food deals, clothing discounts and suchlike, Telegram might just be the platform for you to consider. But if you’re thinking of avenues to market big-ticket or long-term items that people would not be seeking constant exposure to like cars, property, and savings and insurance plans, Telegram might not be the most suitable for your purposes. You are probably better off with more traditional forms of advertising like television and internet ads.

The post Here’s Why You Should Consider Telegram Marketing appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Relevance is key when it comes to successful digital marketing. Increasing your marketing relevance to your audience can include using data from market research to find the best messages to send to individual customers or subgroups of customers (at the right time on the right platform). Having sufficient data is useful in customisation. Amazon uses the data it collects to effectively recommend items to customers such as on the “frequently bought together” or “customers who bought this item also bought” suggestion lists. Investing in systems that can aggregate, analyze and organise data efficiently could be what you need to enhance your ability to effectively target customers.

Marketing in the digital age will require extensive use of data and technology. Hiring the right people is important as having a team that is able to work fluidly across data handling and marketing will be very helpful for digital marketing success. Find people who can relate algorithms and statistics to the rest of the organisation in terms of business goals. It is no wonder that computer science graduates are in such hot demand, but business analysts are also needed to convert the code and number crunching into understandable terms for business decisions.

However, keep in mind not to violate data protection laws. Giving customers the decision on what kind of information they want to share with your company and any associated businesses is ethical and necessary to uphold a trustworthy image. You could also assure your customers that their data is not being resold to any other companies.

The post Reach Your Target Audience with These Personalised Digital Marketing Strategies appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.