As a group born after 1995, they have been living in a digital world since their childhood, and their sophisticated use of electronic devices has brought about a huge difference in their lifestyles compared with the previous generations: they no longer check their email, get used to shopping online while ignoring offline business.

Why do they matter?

Although some brands suspect that Gen Z are too young to be recognised, this group of young people could keep affecting global marketing multifariously.

Industries from finance, culture, technology and economy are impacted by their influence.

As digital natives, they quickly connect and learn about the world at lightning speed, which means that they are shrewd enough to be attuned to marketing strategies and brand initiatives.

Gen Z is generally not a bookworm generation and they crave fresh and fun experiences.

Statistics show that in 2020, 40 percent of all customers are formed by Generation Z.

Even though most of them are not yet financially independent, Generation Z has become an important part of the consumer base. And when they start their career, their purchasing power will be further enhanced. Therefore, learning how to market to Generation Z is an integral part for all brands right now.

How should you go about it?

1. Show Clear Values & Mission

Generation Z has grown up with mobile devices, the Internet and social media, these digital natives tend to favour brands that have clear values and are more inclusive.

They believe that brand values somehow reflect their own values and will express their recognition of values through buying the brand’s product. Some open values are tend to be popular among the generation, such as the support to LGBT groups, the racial diversity of society and the social responsibilities taken by the brands.

They are a group of people who believe brands has a role to improve society and will only pay for the company they consider ethical.

2. Diversify your sales funnel to accommodate the rising of social media channels

Generation Z often feels confident about buying a desirable product after seeing it on social media.

Many of Generation Z use social media as a place to gather information before going for actual shopping. You need to make sure that your enterprise’s social account pages provide enough purchase information so that visitors can find the link to your site directly from your social media account and making the purchase on your website, They can even go through the purchasing process without even leaving their phones.

It is also important for you to build strong connections with Gen Z, simply by frequent interactions with them via social media. Brands gain approval by replying the questions and feedback from them.

76% of teenagers frequently search reviews or feedback of a products they want and compare them each other. What a brand should do is to build, reply and answer their reviews and questions – generally, be there to hear them and be heard.

3. Be Transparent & Accountable

Being transparent and accountable is something a company must obey at all times, especially when dealing with Generation Z.

Given their familiarity with the Internet, they can easily browse your brand’s website and social media accounts before shopping, and read other viewer’s comments about your brand, via social media.

When choosing their preferred brand, the trust in the brand is usually the most important other than price of the product. A sudden drop in sales of a brand is often because Generation Z believes that they have not adhered to the standards they have always expressed and thus the brand’s value is no longer resonating with them.

4. Sell experiences, not products

Generation Z will not be impressed by hardcore advertising, and their extensive Internet experience makes them immune to direct marketing campaigns.

They don’t need to know why your product is great, they want to know how it benefits them, specifically, what they experience when using this product.

Picture this: every time you buy a product, one quarter is for the product itself, and the other three quarters is for the intangible feeling and unique experience using the product.

The post Gen Z Marketing Strategies and Why They Matter appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

1. Create a Mother’s Day Package

Drop a lovely box of Mother’s Day gifts to parenting influencers who will share your products with their followers and drum up engagement for your brand. Choose influencers wisely – there are thousands of influencers and microinfluencers out there but which will give you the best brand awareness? Whether it is food, lifestyle, fashion or design, make sure that the influencer is aligned with your brand values and can carry your products authentically.

2. Add Product Recommendations

Whether personalised, generic or category-specific, product recommendations remind your customers what your brand can offer them. They may wind up with some surprising finds that they will add to their list of must-haves. Optimise product recommendations using search engines and digital marketing to maximise your reach with the right target audience.

3. Hold Flash-y Online Mother’s Day Sales

Ecommerce stores should consider saving a few promotionsf or the actual weekend of Mother’s Day. Flash sales or one-day only events could be the motivator for procrastinators to whip out their credit cards and make that purchase for Mum. With so many promotions and products available, choosing to go simple may be a surprising and refreshing tactic. Offer a free greeting card for customers to pen down their appreciation for mum – the simplest yet most profound way of showing love this Mother’s Day.

4. Give Customers the Choice to Opt-Out

By offering an opportunity for shoppers to opt-out of marketing messages related to the holiday, you make them feel understood and gain some insight into their preferences for future marketing campaigns. Customers will be refreshed by your brand’s empathy in this world of hard-sell, relentless marketing.

The post Nurture Brand Awareness This Mother’s Day appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The sacrifices, strengths and steadfastness demonstrated by the women around us never fail to inspire. And this month, we shine the spotlight on them.

In the fast-paced and dynamic marketing industry where agility, versatility and astuteness are demanded at every moment, our lady bosses, working mums and women warriors are constantly pursuing excellence. Despite work life bleeding into private lives with work-from-home arrangements, the demands of child-rearing and a million things vying for attention at once, they remain pillars of strength that uplift and steer the company in the right direction.

ENCE Marketing Group is a big advocate for having women in management and giving them a stake in leadership. Boosting women leaders is part of the company’s practice and giving them opportunities to rise in the industry is an everyday occurrence. With a strong support network where women support women, the whole team moves forward seamlessly.  

With International Women’s Day this month and Mother’s Day coming up in May, we give you 3 ideas to show appreciation for the women in your life. Whether they are your bosses, female colleagues, mothers, aunts, sisters, cousins or your partner, these gift ideas will certainly make them feel special!

1. Send Her Flowers Using the Speediest Gifting Platform

Does she deserve your appreciation IMMEDIATELY? It’s possible with Ferns N Petals’ Same Day Delivery, 1-Hour Delivery, Midnight Delivery, Morning Delivery and Fixed Time Delivery that ensures that your thoughts and well-wishes are communicated anytime.

Corporate clients are afforded an even higher level of service, with a dedicated customer service officer just a phone call away to help with corporate gifting initiatives. The customer service officer will carefully consider the requirements given and come up with proposals after which the chosen items will be dispatched.

Choose from an ample array of thoughtful presents and personalised gifts to express your appreciation to the women in your life at www.fnp.sg and read more about them here.

2. Treat Her to Delicious and Guilt-Free Taiwanese Fruit Tea with Hot and Cold Options

Office ladies, working mums and stay-home-mums can be a busy bunch. A delicious pick-me-up during the day would be welcome treat and Yifang Taiwan Fruit Tea offers just that. The brand is even inspired by a female figure. How apt to celebrate International Women’s Day

The story of Yifang Taiwan Fruit Tea began in the kitchen. Married to a young farmer who toiled in the pineapple plantation to earn a livelihood, the founder’s grandmother, Yifang, decided to make him a refreshing pineapple drink using overripe pineapples which she braised into homemade jam. More than three generations later, her legacy lives on in more than 1,500 outlets in countries such as the United States, Europe, Australia, New Zealand, Japan, China, Hong Kong, Dubai and the South East Asian region.

Fresh fruits are made into jam with no artificial flavourings or concentrated juice added, preserving their natural taste without any additives.  For that added touch of sweetness, golden crystals of natural cane sugar are infused into the mix for a pleasant aftertaste that is not cloying like sucrose and fructose.

The Yifang Fruit Tea is a cup of premium mountain tea mixed with delicious pineapple jam, tangy passionfruit, and zesty lemon, apple and orange slices. For time-strapped office workers hungry for a filling guzzle instead of a post-lunch quencher, the lavender-hued Taro Latte with its freshly-mashed taro paired with fresh milk is a satisfying beverage. Drinks such as Ginger Lemon Tea, Longan & Jujube Tea and Pearl Ginger Black Tea Latte are served warm and are certainly Ah Ma-approved!

Drop by Yifang Taiwan Fruit Tea outlets at Shell Sengkang, Shell Bukit Batok Nature Park or Canberra Plaza to pick up drinks in the heartlands, or sip on fruit tea in town when you head to Change Alley Mall or Orchard Central. Follow them at www.facebook.com/yifangtea.sg and www.instagram.com/yifangtea.sg for latest drink promotions!

3. Go Beyond For Her With Stylish Wireless Earbuds

Complement the women in your life this International Women’s Day. Planet Beyond’s latest range of sophisticated, wearable technology fuses style with technology

Planet Beyond’s expansion into Asia introduces its unique concept to the market with the PBX01 Earphone and the PB02 Powerpack, both of which are sophisticated devices of the highest quality and performance.

Additionally, its aesthetic styling has been purposefully crafted to exude elegance and refinement. A wide array of decorative attachments for the earbuds (SGD108) can be added for an additional personal flair. These come in 4 whimsical designs of shooting stars, constellation, leaves and supernova, made to stand out in either gold, silver or rose. Taking inspiration from nature and the cosmos, delicate embellishments in the shape of constellations and leaves can be chosen from a range of designs.

These enhancements can then be paired with the PBX01 earphone as a statement of individuality and personal style. The delicate Leaves Décor folds across the ridge of the ear and extends from the PBX01 in an unabashed testament to conservation; like a cascade of autumn leaves unfurled upon a golden branch. The Supernova Décor is festive and exuberant, dazzling with the radiance of a thousand suns, leaving a lasting impression in its wake. Staying the course with its concept of cosmic proportions, the Shooting Star Décor takes on a decidedly quixotical twist. It is a playful design that is dynamic and evokes the wonder and awe of the celestial spectacle. Completing the collection, the Constellation Décor takes its muse from the multitude of lights that adorn the night sky. Just as the twinkling stars are cast across the heavens and into the depths of twilight, this piece emblazons the PBX01 in the majesty of the constellations.

 Enter another world when you find out more about Planet beyond here.

The post Celebrating Our Lady Bosses, Working Mums and Women Warriors! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Tactics that have worked well recently often cease to work after a short period of time; a tactic against one competitor can also fail against another. Because the best marketing strategies are constantly changing, you will inevitably make some choices in your marketing strategy that are not the best for your business.

Here are some common marketing mistakes to avoid:

1. Only considering macro-influencers

In recent years, influencer marketing that is based on social media has been growing rapidly in the marketing field.

In a recent survey done by eMarketer, more than 80 percent of marketers say they plan to launch an influencer marketing program within the next 12 months.

However, like many new concepts in business, influencer marketing can easily get caught up in the hype.

When choosing influencers for campaigns, it is not necessary to spend a large budget to match those influencers with millions of followers. Instead, it is wiser to spend the budget on a wider range of influencers, as your brand may resonate more with micro-influencers. Although each of them has lesser impact, by doing that, your business can reach a wider audience across the web more effectively in an organic way. And of course, all of these decisions should be made based on your own experience and data.

Read more tips about influencer marketing here to help your business grow.

2. Hiring In-House

 You might consider hiring an in-house marketing team for your own business. However, the benefits of having your own marketing team are likely to be overshadowed by the increased costs, both tangible and intangible.

Conversely, if you hire an inexperienced marketing team or ask people from another department to do the marketing in order to save costs, your marketing will probably yield any returns and cost you both time and money.

This is why many small and mid-sized companies opt for outsourcing solutions to get strong marketing support without the cost of hiring a professional team. In some cases, renting a marketing team is also a cost-effective option.

You need to communicate effectively with the outsourcing team to get them to achieve what you want. These are the experts in this complex field who make business decisions based on their expertise and practical experience. Working and communicating well with them and guarantee successful marketing campaigns!

3. Lack of Reliable Tracking

Experian conducted a survey that found that the average company lost up to twelve percent of its annual revenue to misinterpreting or relying on inaccurate data.

Companies often fail to properly aggregate consumer data, or the information they collect is so fragmented that it is difficult for them to find any opportunity to take meaningful action, and they lose money on consumer data as a result.

While you may easily ignore an information system upgrade, your company will also be in great trouble because of the unreliable data collected.

Having up-to-date collection systems and data is critical, and no matter what data analytics service you choose, remember to evaluate any data. From looking at the data analytics tab to seeing who constitutes your core audience, keeping an eye on your analytics will ensure you make the most informed decision.

4. Tone-deaf Marketing

Both large multinationals and small companies need to target their marketing content precisely to sensitive target markets, especially on social media platforms.

For example, many businesses are now looking to open up, but even when the right tone of optimism and excitement has been found, people are still afraid to go out and show up in the crowd because of the deadly virus.

To tackle these issues, businesses should address their potential customers’ real concerns by posting messages and sharing the actions they are taking to ensure the safety of their employees and customers.

When a brand launches an inappropriate advertisement, the brand is often scrutinised under public attention and blamed, losing its market in both short and long run. So it is important for brands and distributors to stay abreast of what’s happening around the world and think carefully about how to respond.

5. Not Creating Evergreen Content

The rapid growth of the digital world has led many entrepreneurs to misunderstand content creation where they hurry to create immediate content rather than creating content with overall value.

The more valuable the content you create, the more likely visitors will take the time to read it, comment on it and share it.

If your content is evergreen, that means it will remain relevant for a long time, and therefore have more opportunities to attract potential customers and sales to your business.

Articles that chase short-term fads will only attract traffic for a short period of time, after which you’ll be back in the hunt for popular topics. Instead, evergreen content gives you evergreen engagement!

The post These Marketing Mistakes Might Be Costing You Your Business! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The post Marketing Tips to Make Your Business Resilient, Relentless and Diligent like the Ox appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Many companies across various industries have had to radically pivot, restrategise, reinvent and reskill their workforce to keep themselves relevant in the current climate and in the foreseeable post-Covid world.

What we witnessed was a massive leap to digital content marketing strategies, search engine marketing and optimisation, and technologically-driven strategies. Digitalisation plans were accelerated; communication channels reimagined; and consumer preferences evolved.

While some brands may still be grappling with the breakneck speed of change, 2021 will bring about its own marketing landscape. Spanning social media marketing to influencer marketing to digital marketing to events marketing, we highlight the top marketing trends for 2021 that all brands and marketeers need to be aware of. While everything remains in flux, we have come this far to know that empathy mixed with a little ingenuity, and a whole lot of heart, will get us through 2021. Here are seven more tips which may just be that extra boost you need for your business

1.Create a Consistent Customer Experience Online and Offline

Marketers have their work cut out for them to attract the attention of customers and gain their trust, and to reframe The Why underlying the buy so that it’s relevant.

According to MarketingProfs, Nancy Harhut, Chief Creative Officer, HBT Marketing, says “Old segmentations, strategies, and selling points may fail because customers now have different mindsets and motivations; however, humans are still hardwired to rely on decision defaults. And that means it’s even more important to understand human behavior and the decision-making shortcuts people use, so that marketers can increase their likelihood of success.”

Brands should use this framework to strategise their buyer experience online and offline. Use social media to diversify online activity and connect with more engaged users, create chatbots and quick-response channels to help your customers round the clock, and make online purchases and e-commerce platforms seamless and user-friendly.

2. Demonstrate Empathy

“As businesses face one of the most challenging climates in history, brands will need to demonstrate empathy in dealing with strained customers—working to accomplish their own lofty goals with limited budgets—in a challenging environment of their own. And when the issue is empathy, it’s much easier to talk the talk than it is to walk the walk. It’s going to require a lot of listening and understanding. Switch off the automated responses and focus on being even more human in 2021,” Nick Westergaard of Brand Driven Digital says.

3. Innovative and Ingenuous Brand Collaboration

Sometimes it takes a crisis find the true core of your business. Many businesses have done that during this time and innovated to keep their core essence alive – by finding the right people to do so with. This is apparent in especially harder-hit industries such as retail and F&B. We’ve seen brand collaborations, new product launches, and return of brands in the market in a timely manner.

4. Human-centric Initiatives to Strengthen Customer Engagement

We’ve been disconnected from human-to-human interaction in 2020, and depersonalised automation has been building that disconnection for years. Businesses that flourish in 2021 will be the ones focusing on using their systems, automation, and processes to personalise and foster a human connection. Customers are craving deep personalisation now more than ever, and those businesses that find a way to connect deeper with their audiences are going to be the ones that win.

5. Use of Augmented Reality in Digital Engagement

2021 will be the year that digital growth experts have to learn and incorporate AR into their digital engagement channels. Other outlets include augmented shopping experiences where customers can model, sample products and try out a wide range of home-related products without needing to interact directly with them. Creating a novel and original augmented reality experience can create a significant buzz for  brand if executed well.

6. Full-time Influencers for Brands

After a tough year of disruption, a lot of influencers are ready for a steady paycheck. Couple that with years of high agency fees and flat results, and a lot of brands are ready to try a new approach to social media. Put those together, and in 2021 you may see smart brands making full-time offers to influencers. And some influencers will welcome the opportunity. The brand that can land one of these highly visible subject-matter experts gets instant reach into a large, engaged audience.

7. Informed buyers want to buy from informed brands

“This means evolving even beyond the age of personalisation and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want, when they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”

The post Top 7 Marketing Trends Brands Need to Know in 2021 appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Have your business’ marketing and advertising tactics managed by the best hands. Ensure a remarkable ROI and enjoy your business’ growth through our list of the best advertising agencies on the island:

1. Brew Interactive

(Image Source: Brew Interactive)

Established in 2009, our top pick of the best advertising agencies in Singapore is Brew Interactive. This company has been continuously on the spotlight in providing exceptional lead generation, social media marketing, advertising, search engine optimisation, and more. In fact, they have been featured on Forbes, The Straits Times, Hubspot, and The Business Times. 

As they say, when brewing your favourite drink, you must have the perfect ingredients and the best technique. All these ingredients and techniques to boost your company are brought to you by Brew Interactive. With their clientele of big names in the industry, like Qatar Airways and Oppo, you’re guaranteed excellent service that will make your vision more profitable. 

There are many agencies out there, but Brew Interactive is definitely something you should consider. Surely, every company is different, but with our top pick, they ensure that their strategies meet the requirements of yours. Their unparalleled expertise yields trust, success, and distinction.

Highlights:

• Several awards, such as Marketing Excellence Awards, Top B2B Companies 2020
• Unparalleled expertise
• End-to-end digital agency
• Featured in popular renowned magazines like Forbes

2. ENCE Marketing Group

(Image Source: ENCE Marketing Group)

Why settle for less when you can contact the best? Here’s ENCE Marketing Group, one of the best advertising agencies there is not just in Singapore, but also across Asia. ENCE Marketing Group has offices in Malaysia, Philippines, Indonesia, Thailand, China, Japan, and Korea. This agency executes region-wide campaigns for clients too.

ENCE is KPI-driven. Meaning, they guarantee a dollar value or number clients can expect for each marketing dollar they take. This ensures that you get the returns you expect for your marketing investment. They also help businesses make sense of their marketing spend through the use of our proprietary Marketing for Return and Measurable Marketing Matrices (m3) Frameworks.

Through their experience and impeccable systems, they are able to control marketing deliverables for their clients. ENCE Marketing Group provides a truly 360 integrated marketing expertise with their professionals and a reliable system to make their professionals work as a team, strategize, plan, and execute end-to-end marketing services for their clients. ENCE Marketing Group’s systems and processes are cloud-based, allowing us to work with clients and staff from all over the world and still provide local experience to clients.

Through the years, this advertising agency has been recognised and given several awards in their line of work. Some of these include the Singapore Business Awards, Management Excellence Awards, and Singapore Health Award. No wonder, they really deserve to be included in our list of the best advertising agencies in Singapore.

Visit ENCE Marketing Group at www.encemarketing.com to Experience New Customer Engagements!

Service Highlights:

• Public relations and media outreach
• Influencer outreach and relationship management
• Social media marketing
• Email marketing
• Marketing automation
• Search engine marketing
• Events conceptualisation and management
• Graphic design
• Website development
• A KPI-driven agency with Market for Return and Measurable Marking Matrices Frameworks
• Traditional marketing

3. AUN Global Marketing

(Image source: AUN Global Marketing’s Website)

Fulfilling every brand’s needs since 2011. That’s what AUN Global Marketing is all for. With their clients on the island and across the globe, AUN has been succeeding in extending a hand for businesses who are eyeing to achieve positive digital marketing growth. That’s why they’re among the best agencies to fulfil your advertising needs in Singapore and around the world!

They understand – there can be a lot of competitors on the market. But, with AUN Global marketing, you wouldn’t have to worry about that. Their company is here to let individuals find about your products and services through the best way possible. 

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

4. The Idea Lab

(Image Source: The Idea Lab)

We can’t deny that visuals are one of the striking factors in attracting probable consumers, customers, and clients. With The Idea Lab, both strategy and aesthetics matter. 

Their creative team of designers, directors, and copywriters develop successful productions and network making them one of the best advertising agencies on the island. Idea Lab has worked with well-known brands such as Nestle, Air Asia, Ford, and LG. So, if you’re looking for a reputable creative marketing agency, you should include The Idea Lab among your top picks.

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

5. Ogilvy Singapore

(Image Source: Ogilvy)

Looking for a trusted advertising agency? Consider Ogilvy, an advertising agency in Singapore that strives to create global influence and local impact. 

Their clients of high-end brands and list of accolades will definitely make you want to book an appointment with them. Ogilvy has set the bar high for advertising, pushing their limits to give the best service you deserve. 

Highlights:

• High-end brand collaborations
• Creative development
• Brand stewardship
• Large-scale integrated campaigns

6. Billboarders

(Image Source: Billboarders)

Have you ever tried human billboard advertising? If you haven’t yet and you’re curious about it, then check out Billboarders, an advertising agency in Singapore leading in human billboard advertising. 

Create high impact with Billboarders’ unique marketing strategy. They utilise on-street marketing which shoulders power to gain immediate attention. Their fun, clever, and unique strategic campaigns are truly out of the box. So, if you’re looking for fun solutions to increase your brand sales and awareness, look no further ‘cause Billboarders takes it to the next level!

Highlights:

• Human Billboard Advertising
• Out-of-the-box strategy
• Highly visible front media
• Eye-catching rear media display

7. Invisible Artists

(Image Source: Invisible Artists)

If you’re searching for the perfect international advertising agency to match your branding, then Invisible Artists is the solution. This advertising agency has prevailed in the field of marketing and advertising, bringing success to its clients across the globe.

Despite their name of being “Invisible” Artists, their works are seen and well-remarked. They have proven this because, over the years, they have worked with big names in the industry, namely Facebook, Coca Cola, Spotify, The Body Shop, Visit London, and more. 

Transform your brand through art with Invisible Artists. Reach them through this link!

Highlights:

• Creative and commercial outcomes
• Art and strategic marketing combined

8. Healthmark SG

(Image Source: HealthMark SG)

It’s best to pick an advertising agency that perfectly suits your business. If your brand’s scope inclines towards the field of medicine, then Healthmark SG is right for you. Specialising in medical marketing, Healthmark offers unique campaigns to boost your name.

Want to be on top of Google’s search list? No problem, because Healthmark provides safe and well-regulated solutions for you. They have helped market over 50 medical-related sites since 2016. If you want to be included in that list, then check out Healthmark.

Highlights:

• Medical Marketing and SEO
• Compliant, proven clinic marketing
• Regulation-safe advertising

9. UltraSuperNew

(Image Source: UltraSuperNew)

Born in Japan, Young in Singapore. This next advertising agency is like no other. UltraSuperNew is a global creative agency operating from Harajuku, Tokyo and Little India, Singapore.

Apart from being a trusted agency, UltraSuperNew provides fresh, unique, and jaw-dropping ideas and strategies to its clients. If you think your company suits a more millennial and Gen Z-focused approach, then UltraSuperNew might be your best choice.

Highlights:

• Youthful designs and strategies
• Relatable for millennials and Gen Z’s

10. 2Stallions

(Image Source: 2Stallions)

Have your marketing objectives come to reality with 2Stallions. 2Stallions is a digital marketing agency that offers full-funnel strategies to reach your target market. They have creative services, web and app development, and other services that are 100% useful for you and your company.

What we love is that 2Stallions conducts digital training that your team may learn a lot from. Additional services this advertising agency provides are website maintenance and VPS hosting. 

If you want results that make a huge impact, then we suggest you head out to 2Stallions’ website. Learn from their blog as a kickstart to the full marketing services they offer!

Highlights:

• Website maintenance and VPS hosting
• Full-funnel strategies

The post We Are One of The Best 10 Advertising Agencies in Singapore , According to Best In Singapore appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Writing for social media, as a consume-at-a-glance platform, should be the epitome of conversational content marketing. It is where brands connect directly with their target audience in a sea of other brands that are constantly pushing out engaging content.

Read on for trending tips to make your social media content relaxed, readable and relatable!

1. Quotes Stand Out

Pull out an attention-grabbing, retweet-worthy quote from a piece of content that you’re sharing. Highlighting the quote in your social media post encourages the reader to click to find out more, especially if it seems valuable to them. It could be a personal anecdote, an inspirational phrase or insights that will enrich the reader’s life.

2. Play With Rhythm

It’s easy to fall into a monotonous, formal tone when writing as many writers do not write like they speak. And that is the gist of conversational writing – to be casual, relaxed and to write as if you’re speaking! This does not mean simplistic writing but writing to be understandable and to get the message across in the simplest way possible.

Rhythm in writing is often a tie-breaker. Change it up!

One way, according to content marketer Ann Handley is to “use all-caps, single-word agreement or disagreement”. As in THIS, TRUTH, YUP, NOTED, NAH.

These single worded terms will break up the monotony and are words that are often peppered in our daily conversations. Have fun with it!

3. Express Why Your Content is Relevant

Another tip from Ann for social media content writing is to “express cliché or popular agreement or disagreement sentiment”. Throw in fun phrases such as “Just me?”, “Who can relate?”, “Just saying what you’re thinking”. These make your audience automatically connect to what you’re saying. Chances are, if you’re thinking it, someone else is too! #youarenotalone

4. It is Only a Story When It is Retold

Many brands understand that content involves storytelling. Storytelling is also crucial in brand voice and brand identity. However, many do not realise that a ‘story” means that it is repeated and retold because of the value it carries. Include a personal anecdote, centre the story around a key relatable figure and make it personable.

If you’re selling disinfectant, do not laud the features of the product but how a mother uses it to keep her family safe; if you’re selling home-baked goodies, showcase your bakes along with a personal story of being a home baker during these trying times!

5. Visuals are Content Too

Content includes copy, images, videos, hashtags, links… Make sure that your social media creatives are optimised for the platform. If possible, let the visuals do most of the talking. The more appealing the visuals, the more likely people will “read” the post.

So there you have it! 5 tips to make your content more attractive!

The post 5 Tips to Write Social Media Posts That People Will Read appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Though singapore’s 55th natinal day celebrations appear to be more “muted” as compared to a pre-Covid times, the Singapore spirit seems to be stronger than ever. There is still much to celebrate and honour in times of a crisis. In a Time Magazine article, Singapore was chosen by Eurasia Group as one of the standout countries that handled Covid-19 best. “Singapore was among the first countries hailed as a “winner” among national pandemic responses, a well-deserved reputation on the back of its aggressive approach to contact tracing and widespread testing.” The mammoth task of clearing dormitories of Covid-19, implement nationwide measures to curb the spread and the rapid development of a coronavirus vaccine in Singapore can only be attributed to a collective effort that is driven by efficiency and leadership.

What have we learned from the past few months and how do move forward from here?

1. Embrace Uncertainty with Agility

The word “pivot” has become the latest buzzword and there’s a good reason why – everyone has been forced out of their comfort zones to embrace “the new normal”. Doctors and healthcare professionals have been reassigned to take on new roles, battling the pandemic in its face; schools and teachers have switched to e-learning when e-learning used to be sort of an unofficial holiday to stay home; sports and arts, previously associated with sprawling stadiums and concert halls were relegated to the home; and businesses have become remote and continue to stay that way.

Those who innovated to adapt using technology, creativity and optimism are those who thrived in spite of the negative outlook.

In marketing, we have helped brands take on the online sphere with more tools on hand to create a truly integrated marketing campaign through marketing, PR, social, digital and design.

Even the traditional office space and ways of working have transformed: https://www.straitstimes.com/lifestyle/what-the-post-covid-19-office-might-look-like

At ENCE Marketing Group, we decided to ramp up our innovation initiatives with digital platforms and apps to integrate our marketing and content calendar, automated media pitching systems and brainstorming more creative PR campaigns to help our clients get ahead. We also embarked on Project Management training where we learned the intricacies of managing projects, big and small, to achieve the KPIs set out for every project. The key? Organisation – easy to say but difficult to achieve!

2. Support Local

The term “support local” has been thrown around for a long time but the pandemic has shown us exactly why it is absolutely necessary to do so.

The vulnerability of the industries such as F&B, retail, sports, arts, events and tourism were exposed and laid bare before us. In PR, we chose to focus on telling authentic brand stories especially during this period where the human spirit and connection is in the spotlight. This has enabled us to clinch multiple key media features for our clients driver their brand awareness.

We have launched a no-risk, guaranteed sales and new leads marketing package only for SMEs in support of local businesses. This package is for SMEs that need to pivot their business to go digital but lack the funds to do so. With support from the government and its financing partners, ENCE Marketing Group is able to offer an extremely attractive financial offer for all SME owners who urgently need marketing.

Find out more about the deferred payment scheme at www.encemarketing.com.

3. What is Essential Now?

With a lack of face to face interaction and almost everything moving online, good communication is key to delivering the right message to target audience and consumers. And even your clients and staff who are mostly in remote locations!

Consumers’ preferences have changed as well and it is crucial for brands to remain relevant, especially in a world that suddenly splits things into two categories: essential and non-essential.

Be in the know to stay close with your target audience and observe their changing priorities and preferences. How does your brand fit into what your target audience deem as essential?

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Time spent with mobile devices continues to rise

You can bet a new smartphone or digital device is on any holiday wish list this year because mobile devices are playing a bigger role in consumer’s lives than ever before. Adults spend close to four hours a day on their mobile devices. That’s more time than they devote to watching TV. The majority of that time is allocated to smartphones, where consumers spent 2:55 daily this year. No wonder they’re doing so much more mobile shopping now. Smartphone-based retail sales increased by 40 per cent. You can bet this trend will continue in the months to follow.

The in-store customer experience will continue to shift

Consumers may opt to do more of their shopping online, that doesn’t mean they won’t still visit brick-and-mortar stores. It does mean retailers will have to give them a good reason to shop offline. Creating an exciting and immersive in-store experience will be a top priority for retailers in the coming months. Retail concept stores offer a narrative-driven shopping experience. Pop-up shops will thrive, and interactivity will play a big role. Online retailers including Amazon are getting in the game by selling curated items at their pop-up events that help consumers move seamlessly between their online and in-store experiences.

We will see more digital and non-cashier checkout technology implemented in stores

Along these same lines, we’ll also see brick-and-mortar stores embrace digital technologies that make it faster and easier for consumers to shop offline. When you’re competing with online retailers, convenience counts. Amazon Go stores are going strong, capitalising on the ease and novelty of non-cashier just walk out shopping. Using a blend of computer vision, sensor fusion, and deep learning, Amazon Go allows consumers to shop and pay via the app and simply grab the products they’ve purchased. The grab-and-go concept isn’t exclusive to Amazon, though. This trend is hitting grocery stores too with the help of technology from companies.

Personalisation is crucial but varies for each shopper

As you might have expected, personalisation will continue to be big in 2020. Keep in mind, though, that a personalised, cohesive brand experience requires an omnichannel marketing strategy. Most companies aren’t there yet. Companies will make great strides in the New Year. Just remember consumers are interested in personalised content related to products that interest them, products based on their previous purchases or searches, updates on availability or price, and retargeting related to the exact product they’re looking for.

Shoppers are opting for sustainable and local products

While technology, along with the push-and-pull between online and offline retail, will influence how and where consumers shop, that won’t be the only thing driving their shopping decisions. Sustainability is another factor impacting shopping behaviour. Increasingly, consumers are opting for paper and metal straws over plastic ones, along with organic products and cruelty-free brands. In response, many companies are going green to attract environmentally conscious consumers.

It’s going to be an interesting few months as retailers do their best to keep pace with consumer preferences and demands. As the consumer landscape continues to shift, keep these 2020 consumer trends in mind because preparation will be critical for connecting with shoppers wherever they are, whenever.

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