As a group born after 1995, they have been living in a digital world since their childhood, and their sophisticated use of electronic devices has brought about a huge difference in their lifestyles compared with the previous generations: they no longer check their email, get used to shopping online while ignoring offline business.

Why do they matter?

Although some brands suspect that Gen Z are too young to be recognised, this group of young people could keep affecting global marketing multifariously.

Industries from finance, culture, technology and economy are impacted by their influence.

As digital natives, they quickly connect and learn about the world at lightning speed, which means that they are shrewd enough to be attuned to marketing strategies and brand initiatives.

Gen Z is generally not a bookworm generation and they crave fresh and fun experiences.

Statistics show that in 2020, 40 percent of all customers are formed by Generation Z.

Even though most of them are not yet financially independent, Generation Z has become an important part of the consumer base. And when they start their career, their purchasing power will be further enhanced. Therefore, learning how to market to Generation Z is an integral part for all brands right now.

How should you go about it?

1. Show Clear Values & Mission

Generation Z has grown up with mobile devices, the Internet and social media, these digital natives tend to favour brands that have clear values and are more inclusive.

They believe that brand values somehow reflect their own values and will express their recognition of values through buying the brand’s product. Some open values are tend to be popular among the generation, such as the support to LGBT groups, the racial diversity of society and the social responsibilities taken by the brands.

They are a group of people who believe brands has a role to improve society and will only pay for the company they consider ethical.

2. Diversify your sales funnel to accommodate the rising of social media channels

Generation Z often feels confident about buying a desirable product after seeing it on social media.

Many of Generation Z use social media as a place to gather information before going for actual shopping. You need to make sure that your enterprise’s social account pages provide enough purchase information so that visitors can find the link to your site directly from your social media account and making the purchase on your website, They can even go through the purchasing process without even leaving their phones.

It is also important for you to build strong connections with Gen Z, simply by frequent interactions with them via social media. Brands gain approval by replying the questions and feedback from them.

76% of teenagers frequently search reviews or feedback of a products they want and compare them each other. What a brand should do is to build, reply and answer their reviews and questions – generally, be there to hear them and be heard.

3. Be Transparent & Accountable

Being transparent and accountable is something a company must obey at all times, especially when dealing with Generation Z.

Given their familiarity with the Internet, they can easily browse your brand’s website and social media accounts before shopping, and read other viewer’s comments about your brand, via social media.

When choosing their preferred brand, the trust in the brand is usually the most important other than price of the product. A sudden drop in sales of a brand is often because Generation Z believes that they have not adhered to the standards they have always expressed and thus the brand’s value is no longer resonating with them.

4. Sell experiences, not products

Generation Z will not be impressed by hardcore advertising, and their extensive Internet experience makes them immune to direct marketing campaigns.

They don’t need to know why your product is great, they want to know how it benefits them, specifically, what they experience when using this product.

Picture this: every time you buy a product, one quarter is for the product itself, and the other three quarters is for the intangible feeling and unique experience using the product.

The post Gen Z Marketing Strategies and Why They Matter appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

1. Create a Mother’s Day Package

Drop a lovely box of Mother’s Day gifts to parenting influencers who will share your products with their followers and drum up engagement for your brand. Choose influencers wisely – there are thousands of influencers and microinfluencers out there but which will give you the best brand awareness? Whether it is food, lifestyle, fashion or design, make sure that the influencer is aligned with your brand values and can carry your products authentically.

2. Add Product Recommendations

Whether personalised, generic or category-specific, product recommendations remind your customers what your brand can offer them. They may wind up with some surprising finds that they will add to their list of must-haves. Optimise product recommendations using search engines and digital marketing to maximise your reach with the right target audience.

3. Hold Flash-y Online Mother’s Day Sales

Ecommerce stores should consider saving a few promotionsf or the actual weekend of Mother’s Day. Flash sales or one-day only events could be the motivator for procrastinators to whip out their credit cards and make that purchase for Mum. With so many promotions and products available, choosing to go simple may be a surprising and refreshing tactic. Offer a free greeting card for customers to pen down their appreciation for mum – the simplest yet most profound way of showing love this Mother’s Day.

4. Give Customers the Choice to Opt-Out

By offering an opportunity for shoppers to opt-out of marketing messages related to the holiday, you make them feel understood and gain some insight into their preferences for future marketing campaigns. Customers will be refreshed by your brand’s empathy in this world of hard-sell, relentless marketing.

The post Nurture Brand Awareness This Mother’s Day appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The sacrifices, strengths and steadfastness demonstrated by the women around us never fail to inspire. And this month, we shine the spotlight on them.

In the fast-paced and dynamic marketing industry where agility, versatility and astuteness are demanded at every moment, our lady bosses, working mums and women warriors are constantly pursuing excellence. Despite work life bleeding into private lives with work-from-home arrangements, the demands of child-rearing and a million things vying for attention at once, they remain pillars of strength that uplift and steer the company in the right direction.

ENCE Marketing Group is a big advocate for having women in management and giving them a stake in leadership. Boosting women leaders is part of the company’s practice and giving them opportunities to rise in the industry is an everyday occurrence. With a strong support network where women support women, the whole team moves forward seamlessly.  

With International Women’s Day this month and Mother’s Day coming up in May, we give you 3 ideas to show appreciation for the women in your life. Whether they are your bosses, female colleagues, mothers, aunts, sisters, cousins or your partner, these gift ideas will certainly make them feel special!

1. Send Her Flowers Using the Speediest Gifting Platform

Does she deserve your appreciation IMMEDIATELY? It’s possible with Ferns N Petals’ Same Day Delivery, 1-Hour Delivery, Midnight Delivery, Morning Delivery and Fixed Time Delivery that ensures that your thoughts and well-wishes are communicated anytime.

Corporate clients are afforded an even higher level of service, with a dedicated customer service officer just a phone call away to help with corporate gifting initiatives. The customer service officer will carefully consider the requirements given and come up with proposals after which the chosen items will be dispatched.

Choose from an ample array of thoughtful presents and personalised gifts to express your appreciation to the women in your life at www.fnp.sg and read more about them here.

2. Treat Her to Delicious and Guilt-Free Taiwanese Fruit Tea with Hot and Cold Options

Office ladies, working mums and stay-home-mums can be a busy bunch. A delicious pick-me-up during the day would be welcome treat and Yifang Taiwan Fruit Tea offers just that. The brand is even inspired by a female figure. How apt to celebrate International Women’s Day

The story of Yifang Taiwan Fruit Tea began in the kitchen. Married to a young farmer who toiled in the pineapple plantation to earn a livelihood, the founder’s grandmother, Yifang, decided to make him a refreshing pineapple drink using overripe pineapples which she braised into homemade jam. More than three generations later, her legacy lives on in more than 1,500 outlets in countries such as the United States, Europe, Australia, New Zealand, Japan, China, Hong Kong, Dubai and the South East Asian region.

Fresh fruits are made into jam with no artificial flavourings or concentrated juice added, preserving their natural taste without any additives.  For that added touch of sweetness, golden crystals of natural cane sugar are infused into the mix for a pleasant aftertaste that is not cloying like sucrose and fructose.

The Yifang Fruit Tea is a cup of premium mountain tea mixed with delicious pineapple jam, tangy passionfruit, and zesty lemon, apple and orange slices. For time-strapped office workers hungry for a filling guzzle instead of a post-lunch quencher, the lavender-hued Taro Latte with its freshly-mashed taro paired with fresh milk is a satisfying beverage. Drinks such as Ginger Lemon Tea, Longan & Jujube Tea and Pearl Ginger Black Tea Latte are served warm and are certainly Ah Ma-approved!

Drop by Yifang Taiwan Fruit Tea outlets at Shell Sengkang, Shell Bukit Batok Nature Park or Canberra Plaza to pick up drinks in the heartlands, or sip on fruit tea in town when you head to Change Alley Mall or Orchard Central. Follow them at www.facebook.com/yifangtea.sg and www.instagram.com/yifangtea.sg for latest drink promotions!

3. Go Beyond For Her With Stylish Wireless Earbuds

Complement the women in your life this International Women’s Day. Planet Beyond’s latest range of sophisticated, wearable technology fuses style with technology

Planet Beyond’s expansion into Asia introduces its unique concept to the market with the PBX01 Earphone and the PB02 Powerpack, both of which are sophisticated devices of the highest quality and performance.

Additionally, its aesthetic styling has been purposefully crafted to exude elegance and refinement. A wide array of decorative attachments for the earbuds (SGD108) can be added for an additional personal flair. These come in 4 whimsical designs of shooting stars, constellation, leaves and supernova, made to stand out in either gold, silver or rose. Taking inspiration from nature and the cosmos, delicate embellishments in the shape of constellations and leaves can be chosen from a range of designs.

These enhancements can then be paired with the PBX01 earphone as a statement of individuality and personal style. The delicate Leaves Décor folds across the ridge of the ear and extends from the PBX01 in an unabashed testament to conservation; like a cascade of autumn leaves unfurled upon a golden branch. The Supernova Décor is festive and exuberant, dazzling with the radiance of a thousand suns, leaving a lasting impression in its wake. Staying the course with its concept of cosmic proportions, the Shooting Star Décor takes on a decidedly quixotical twist. It is a playful design that is dynamic and evokes the wonder and awe of the celestial spectacle. Completing the collection, the Constellation Décor takes its muse from the multitude of lights that adorn the night sky. Just as the twinkling stars are cast across the heavens and into the depths of twilight, this piece emblazons the PBX01 in the majesty of the constellations.

 Enter another world when you find out more about Planet beyond here.

The post Celebrating Our Lady Bosses, Working Mums and Women Warriors! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Tactics that have worked well recently often cease to work after a short period of time; a tactic against one competitor can also fail against another. Because the best marketing strategies are constantly changing, you will inevitably make some choices in your marketing strategy that are not the best for your business.

Here are some common marketing mistakes to avoid:

1. Only considering macro-influencers

In recent years, influencer marketing that is based on social media has been growing rapidly in the marketing field.

In a recent survey done by eMarketer, more than 80 percent of marketers say they plan to launch an influencer marketing program within the next 12 months.

However, like many new concepts in business, influencer marketing can easily get caught up in the hype.

When choosing influencers for campaigns, it is not necessary to spend a large budget to match those influencers with millions of followers. Instead, it is wiser to spend the budget on a wider range of influencers, as your brand may resonate more with micro-influencers. Although each of them has lesser impact, by doing that, your business can reach a wider audience across the web more effectively in an organic way. And of course, all of these decisions should be made based on your own experience and data.

Read more tips about influencer marketing here to help your business grow.

2. Hiring In-House

 You might consider hiring an in-house marketing team for your own business. However, the benefits of having your own marketing team are likely to be overshadowed by the increased costs, both tangible and intangible.

Conversely, if you hire an inexperienced marketing team or ask people from another department to do the marketing in order to save costs, your marketing will probably yield any returns and cost you both time and money.

This is why many small and mid-sized companies opt for outsourcing solutions to get strong marketing support without the cost of hiring a professional team. In some cases, renting a marketing team is also a cost-effective option.

You need to communicate effectively with the outsourcing team to get them to achieve what you want. These are the experts in this complex field who make business decisions based on their expertise and practical experience. Working and communicating well with them and guarantee successful marketing campaigns!

3. Lack of Reliable Tracking

Experian conducted a survey that found that the average company lost up to twelve percent of its annual revenue to misinterpreting or relying on inaccurate data.

Companies often fail to properly aggregate consumer data, or the information they collect is so fragmented that it is difficult for them to find any opportunity to take meaningful action, and they lose money on consumer data as a result.

While you may easily ignore an information system upgrade, your company will also be in great trouble because of the unreliable data collected.

Having up-to-date collection systems and data is critical, and no matter what data analytics service you choose, remember to evaluate any data. From looking at the data analytics tab to seeing who constitutes your core audience, keeping an eye on your analytics will ensure you make the most informed decision.

4. Tone-deaf Marketing

Both large multinationals and small companies need to target their marketing content precisely to sensitive target markets, especially on social media platforms.

For example, many businesses are now looking to open up, but even when the right tone of optimism and excitement has been found, people are still afraid to go out and show up in the crowd because of the deadly virus.

To tackle these issues, businesses should address their potential customers’ real concerns by posting messages and sharing the actions they are taking to ensure the safety of their employees and customers.

When a brand launches an inappropriate advertisement, the brand is often scrutinised under public attention and blamed, losing its market in both short and long run. So it is important for brands and distributors to stay abreast of what’s happening around the world and think carefully about how to respond.

5. Not Creating Evergreen Content

The rapid growth of the digital world has led many entrepreneurs to misunderstand content creation where they hurry to create immediate content rather than creating content with overall value.

The more valuable the content you create, the more likely visitors will take the time to read it, comment on it and share it.

If your content is evergreen, that means it will remain relevant for a long time, and therefore have more opportunities to attract potential customers and sales to your business.

Articles that chase short-term fads will only attract traffic for a short period of time, after which you’ll be back in the hunt for popular topics. Instead, evergreen content gives you evergreen engagement!

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Have your business’ marketing and advertising tactics managed by the best hands. Ensure a remarkable ROI and enjoy your business’ growth through our list of the best advertising agencies on the island:

1. Brew Interactive

(Image Source: Brew Interactive)

Established in 2009, our top pick of the best advertising agencies in Singapore is Brew Interactive. This company has been continuously on the spotlight in providing exceptional lead generation, social media marketing, advertising, search engine optimisation, and more. In fact, they have been featured on Forbes, The Straits Times, Hubspot, and The Business Times. 

As they say, when brewing your favourite drink, you must have the perfect ingredients and the best technique. All these ingredients and techniques to boost your company are brought to you by Brew Interactive. With their clientele of big names in the industry, like Qatar Airways and Oppo, you’re guaranteed excellent service that will make your vision more profitable. 

There are many agencies out there, but Brew Interactive is definitely something you should consider. Surely, every company is different, but with our top pick, they ensure that their strategies meet the requirements of yours. Their unparalleled expertise yields trust, success, and distinction.

Highlights:

• Several awards, such as Marketing Excellence Awards, Top B2B Companies 2020
• Unparalleled expertise
• End-to-end digital agency
• Featured in popular renowned magazines like Forbes

2. ENCE Marketing Group

(Image Source: ENCE Marketing Group)

Why settle for less when you can contact the best? Here’s ENCE Marketing Group, one of the best advertising agencies there is not just in Singapore, but also across Asia. ENCE Marketing Group has offices in Malaysia, Philippines, Indonesia, Thailand, China, Japan, and Korea. This agency executes region-wide campaigns for clients too.

ENCE is KPI-driven. Meaning, they guarantee a dollar value or number clients can expect for each marketing dollar they take. This ensures that you get the returns you expect for your marketing investment. They also help businesses make sense of their marketing spend through the use of our proprietary Marketing for Return and Measurable Marketing Matrices (m3) Frameworks.

Through their experience and impeccable systems, they are able to control marketing deliverables for their clients. ENCE Marketing Group provides a truly 360 integrated marketing expertise with their professionals and a reliable system to make their professionals work as a team, strategize, plan, and execute end-to-end marketing services for their clients. ENCE Marketing Group’s systems and processes are cloud-based, allowing us to work with clients and staff from all over the world and still provide local experience to clients.

Through the years, this advertising agency has been recognised and given several awards in their line of work. Some of these include the Singapore Business Awards, Management Excellence Awards, and Singapore Health Award. No wonder, they really deserve to be included in our list of the best advertising agencies in Singapore.

Visit ENCE Marketing Group at www.encemarketing.com to Experience New Customer Engagements!

Service Highlights:

• Public relations and media outreach
• Influencer outreach and relationship management
• Social media marketing
• Email marketing
• Marketing automation
• Search engine marketing
• Events conceptualisation and management
• Graphic design
• Website development
• A KPI-driven agency with Market for Return and Measurable Marking Matrices Frameworks
• Traditional marketing

3. AUN Global Marketing

(Image source: AUN Global Marketing’s Website)

Fulfilling every brand’s needs since 2011. That’s what AUN Global Marketing is all for. With their clients on the island and across the globe, AUN has been succeeding in extending a hand for businesses who are eyeing to achieve positive digital marketing growth. That’s why they’re among the best agencies to fulfil your advertising needs in Singapore and around the world!

They understand – there can be a lot of competitors on the market. But, with AUN Global marketing, you wouldn’t have to worry about that. Their company is here to let individuals find about your products and services through the best way possible. 

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

4. The Idea Lab

(Image Source: The Idea Lab)

We can’t deny that visuals are one of the striking factors in attracting probable consumers, customers, and clients. With The Idea Lab, both strategy and aesthetics matter. 

Their creative team of designers, directors, and copywriters develop successful productions and network making them one of the best advertising agencies on the island. Idea Lab has worked with well-known brands such as Nestle, Air Asia, Ford, and LG. So, if you’re looking for a reputable creative marketing agency, you should include The Idea Lab among your top picks.

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

5. Ogilvy Singapore

(Image Source: Ogilvy)

Looking for a trusted advertising agency? Consider Ogilvy, an advertising agency in Singapore that strives to create global influence and local impact. 

Their clients of high-end brands and list of accolades will definitely make you want to book an appointment with them. Ogilvy has set the bar high for advertising, pushing their limits to give the best service you deserve. 

Highlights:

• High-end brand collaborations
• Creative development
• Brand stewardship
• Large-scale integrated campaigns

6. Billboarders

(Image Source: Billboarders)

Have you ever tried human billboard advertising? If you haven’t yet and you’re curious about it, then check out Billboarders, an advertising agency in Singapore leading in human billboard advertising. 

Create high impact with Billboarders’ unique marketing strategy. They utilise on-street marketing which shoulders power to gain immediate attention. Their fun, clever, and unique strategic campaigns are truly out of the box. So, if you’re looking for fun solutions to increase your brand sales and awareness, look no further ‘cause Billboarders takes it to the next level!

Highlights:

• Human Billboard Advertising
• Out-of-the-box strategy
• Highly visible front media
• Eye-catching rear media display

7. Invisible Artists

(Image Source: Invisible Artists)

If you’re searching for the perfect international advertising agency to match your branding, then Invisible Artists is the solution. This advertising agency has prevailed in the field of marketing and advertising, bringing success to its clients across the globe.

Despite their name of being “Invisible” Artists, their works are seen and well-remarked. They have proven this because, over the years, they have worked with big names in the industry, namely Facebook, Coca Cola, Spotify, The Body Shop, Visit London, and more. 

Transform your brand through art with Invisible Artists. Reach them through this link!

Highlights:

• Creative and commercial outcomes
• Art and strategic marketing combined

8. Healthmark SG

(Image Source: HealthMark SG)

It’s best to pick an advertising agency that perfectly suits your business. If your brand’s scope inclines towards the field of medicine, then Healthmark SG is right for you. Specialising in medical marketing, Healthmark offers unique campaigns to boost your name.

Want to be on top of Google’s search list? No problem, because Healthmark provides safe and well-regulated solutions for you. They have helped market over 50 medical-related sites since 2016. If you want to be included in that list, then check out Healthmark.

Highlights:

• Medical Marketing and SEO
• Compliant, proven clinic marketing
• Regulation-safe advertising

9. UltraSuperNew

(Image Source: UltraSuperNew)

Born in Japan, Young in Singapore. This next advertising agency is like no other. UltraSuperNew is a global creative agency operating from Harajuku, Tokyo and Little India, Singapore.

Apart from being a trusted agency, UltraSuperNew provides fresh, unique, and jaw-dropping ideas and strategies to its clients. If you think your company suits a more millennial and Gen Z-focused approach, then UltraSuperNew might be your best choice.

Highlights:

• Youthful designs and strategies
• Relatable for millennials and Gen Z’s

10. 2Stallions

(Image Source: 2Stallions)

Have your marketing objectives come to reality with 2Stallions. 2Stallions is a digital marketing agency that offers full-funnel strategies to reach your target market. They have creative services, web and app development, and other services that are 100% useful for you and your company.

What we love is that 2Stallions conducts digital training that your team may learn a lot from. Additional services this advertising agency provides are website maintenance and VPS hosting. 

If you want results that make a huge impact, then we suggest you head out to 2Stallions’ website. Learn from their blog as a kickstart to the full marketing services they offer!

Highlights:

• Website maintenance and VPS hosting
• Full-funnel strategies

The post We Are One of The Best 10 Advertising Agencies in Singapore , According to Best In Singapore appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Tam Jai International Co. Limited raises temperatures in its first foray outside Hong Kong with the launch of TamJai SamGor Mixian (“SamGor”) in Singapore. The Michelin-approved, award-winning household noodle brand from Hong Kong adds on to its 66 native outlets to bring a taste of Hong Kong street food to spice-obsessed Singaporeans. 

Well-loved for its intensely-flavoured, piquantly-spicy bowl of mixian with six soup bases, 10 levels of spiciness and a selection of fresh ingredients to choose from, Hong Kong’s favourite noodles will leave locals thirsty for more.

Unlike the typical noodles widely used in the market, what truly sets apart SamGor’s ‘mixian’ is its chewiness and cooking method that ensures it remains al dente (or ‘firm to the bite’). Its smooth surface makes it a perfect complement to SamGor’s unique soup bases. Made simply from the humble rice flour and water, ‘mixian’ is gluten free and gentle to the digestive system, suitable for discerning palates of all ages.

A Bowl of Endless Combinations

SamGor’s first overseas outlet opens at Bedok Mall serves its signature customisable bowl of noodles in over 700,000 available combinations. The chain also serves up an “all-in-one” combo mixian and an array of side dishes redolent with the tastes of Chinese and Hong Kong-style cuisine.

In every bowl of mixian, smooth strands of rice noodles are immersed in a flavourful broth with SamGor’s secret blend of spices, including the famed Sichuan peppercorn. The iconic Hong Kong noodle chain popularised Yunnan mixian  when founder Mr. “Sam Gor” Tam Chap Kwan first established TamJai Yunnan Mixian with his brothers in 1996. He was intrigued by the unique texture of mixian and found that it goes perfectly with Sichuan mala hotpot soup.

Complexity of Flavours

Inspired, he created SamGor mixian that brings the tastes experiences with “fragrant, numbing, hot and spicy” in sequence at the one time in mind. A lingering fragrance due to the unique, aromatic mix of spices is followed by a slow spreading of tingling numbness that envelopes the tongue. The final salivating spiciness enters and stays in the mouth and throat. It stays in the mind too. After the sweat, spice and throbbing heat, diners return to experience it all over again.

Smooth yet chewy mixian, a spicy yet flavourful broth, and an unforgettable taste that lingers in the mouth, it is no wonder that diners in Hong Kong are wildly addicted to the taste of SamGor.

Unique Soup Bases with Ten Levels of Spiciness

It offers spicy-seeking noodle lovers a selection of six unique soup bases for all kinds of tingling sensations. One of the most popular choices, Ma La Soup (Hot & Numbing Soup), is a slow creeping of numbness followed by a hit of electrifying spiciness. Order Wu La Soup (Charred Pepper & Spices Soup) which is a SamGor original recipe. Founder Sam Gor infused the taste of his favourite dish, claypot rice, by frying chilli and spices to the brink of being burnt. These charred spices are then added to the broth for a smoky flavour to spread through the soup. Perfect for Singaporeans who love wok hei.

SamGor is known as the original spicy soup experts and its soup bases have set the standard for spicy food in Hong Kong. Spike the soup with 10 levels of heat, starting with Non-Spicy for the spice-averse, followed by a spectrum of Mild levels, to Hot and Extra Hot. ¹/₁₀ Mild, which is second on the SamGor spicy meter, is recommended for first timers to the brand.

Pick from a list of over 20 ingredients with the likes of shrimp wanton, premium beef slices and bamboo fungus to add to the customised bowl of smooth mixian. For the undecided, SamGor offers a combo dish, Cross-Bridge Mixian (Guo Qiao Mixian), where noodles are crowned by a variety of 16 pre-selected toppings. One of the not-to-be-missed side dishes is the brand’s trademarked TuFei (Hunan Cumin) Chicken Wings. The chicken is marinated with special herbs and the skin is roasted to a crisp which shatters to reveal tender, juicy meatwhich oozes flavour with every bite.

Mr Daren Lau, Chief Executive Officer, TamJai International, says “The opening of SamGor in Singapore brings our original spicy flavours and authentic Hong Kong food style first time to overseas markets. As a vibrant and energetic city same as SamGor’s character, Singapore is a melting pot for various food cultures in line with SamGor’s vision of pursuing culinary excellence by continually introducing new and creative elements in our dining concept. We believe our unique spicy flavours will be a real appeal to food lovers in the country.  Opening stores across the borders under the Covid-19 shadow is a great challenge, but it does not stop us in sharing the great tastes to our foodies and friends in Singapore. As the spicy food authority in Hong Kong, we also hope to establish our unique spicy spectrum as the new international standard for hotness.”

The TamJai Mixian Empire

From a neighbourhood corner store in Sham Shui Po to one of Hong Kong’s most recognised chain restaurants[1], SamGor’s style of mixian has become an integral part of Hong Kong’s food culture. In 2011, SamGor was recognised with a Bib Gourmand in the Michelin Guide and retained its title for three consecutive years.

Proliferating to 66 outlets (as at 1 September 2020) in Hong Kong and seeking mixian domination with its sister brand TamJai Yunnan Mixian (“TamJai”) with 65 outlets (as at 1 September 2020), SamGor hopes that the popularity of mixian boils over to the international food scene. 

“Since Toridoll Holdings Corporation acquired TamJai and SamGor in 2018, we have dedicated our resources to strengthen our market positioning, enhance operation standards and efficiencies, develop innovative products as well as improve overall food safety and food quality. Supported by the dedicated efforts of all our colleagues, we have now built a solid foundation, and we believe that this is the right time to expand our brands overseas. In the true spirit of SamGor’s vision and persevering nature, the brand is all about serving good food enhanced by creativity and innovation.” Daren adds.

Starting with the opening of the 1,270 sq. ft., 64-seater outlet in Bedok Mall, two larger outlets are slated to open in November closer to the central area – Chinatown Point and VivoCity. To commemorate its grand opening in Singapore, SamGor will be handing out 300 free bowls of noodles over the course of three days of their opening. 100 bowls will each be given out on 30 October (Friday) from 5-7pm; 31 October (Saturday) from 3-5pm; and 1 November (Sunday) from 3-5pm. Only those who have followed SamGor’s Facebook page and obtained a queue number within the first 100 are entitled to this promotion, applicable for dine-in only.        

The post Hong Kong’s Favourite Noodles Tamjai Samgor Mixian Opens Its First Overseas Outlet in Singapore appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Almost two decades later, Happy Cup comes back to our shores – with an arsenal of enticing flavours made with high quality ingredients enhanced by technology, a result of extensive research and development over the years.

Happy Cup Singapore aims to revolutionise the way locals enjoy their regular cup of bubble tea.Their Teapressto machine promises the most authentic taste of freshly brewed tea, as tea artists craft each cup of beverage with a technique developed by a Professional Tea Barista.

Amalgamation of Modern Technology and Traditional Flavours

Tea connoisseurs may assert the traditional Kungfu tea brewing technique to be best for exquisite flavours like Oolong, Ceylon and Oriental Beauty, but Happy Cup is here to prove otherwise. The Teapressto machine coaxes the finest flavours out of specially selected tea leaves with the perfect temperature in just 60 seconds.

With the mission in giving 100% natural ingredients in their beverages, Happy Cup provides cold-pressed fruit juices by using High-Pressure Process System (HPP) instead of flavoured syrups. “This is to ensure ultimate quality and freshness throughout our menu and enjoyment of our customers,” says Jessie Hung, the representative of Happy Cup Singapore.

Artisanal Processes from Start to Finish

To bring customers the best quality boba, Happy Cup sources their tapioca from Thailand. To please the most discerning of taste buds, tea leaves are meticulously cultivated in Taiwan, hand-harvested, withered, dried and ground in-store.

1 second of delicate, meticulous grinding of the tea leaves, 60 seconds with the Teapressto brewing machine, followed by a vigorous shake by tea baristas using the standard cocktail competition-based Boston Shakers yields a flavoursome brew that’s truly out of this world. As tea swirls in the shaker, flavours are evenly diffused with mixers by the flow of air. Astringency is removed in this process. This is how Happy Cup’s tea baristas create the perfect cup of tea, with distinct depths and nuances in each sip.

Sweet treats at Happy Cup are completely customisable. With a selection of four different high-quality tea bases (Jasmine Green Tea, Oolong Tea, Roasted Oolong Tea and Ceylon Black Tea), customers are free to pair their teas by adding flavours such as fruits or milk. Happy Cup also provides a wide range of toppings from Boba, Grass Jelly, Aloe Vera, Chia Seed and more to enhance the flavours of their beverages according to different preferences.

The Evaporated Milk with Roasted Oolong and Pearl Tea comes highly recommended. Made from high-quality evaporated milk imported from Holland, the rich and creamy texture brings a whole new dimension to your bubble tea drinking experience. For customers who would like to try something different from the regular tea base, Jessie recommends the Taro Milk with Taro Ball. The velvety and intense combination of mashed fresh taro and fresh milk is silky on the tongue, and ends with a burst of sweet and nutty flavour and a slight hint of vanilla.

Happy Cup’s first flagship store launches in 100AM Mall in Tanjong Pagar. From 12 to 31 October, for any purchase of two drinks, customers will receive a complimentary customised denim tea cup holder.

The post Bubble Tea Lovers Rejoice as Happy Cup Comes Back to Singapore! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The story of Yifang Taiwan Fruit Tea began in the kitchen. Married to a young farmer who toiled in the pineapple plantation to earn a livelihood, the founder’s grandmother, Yifang, decided to make him a refreshing pineapple drink using overripe pineapples which she braised into homemade jam. More than three generations later, her legacy lives on in more than 1,500 outlets in countries such as the United States, Europe, Australia, New Zealand, Japan, China, Hong Kong, Dubai and the South East Asian region. The newest outlet in the Singapore CBD district is the first one to bring the spirit of Grandmother Yifang’s kitchen to the world.

Mayvia Koh, Director at NextStep Holdings which owns the master franchise in Singapore and Hong Kong, says “Grandma lies at the heart of Yifang Taiwan Fruit Tea. The kitchen where her recipes are born and drinks are lovingly made, enriches Yifang Taiwan Fruit Tea with nostalgia and tradition. We hope that customers will be brought closer to the Yifang story with a real-life grandma working at the shop to remind everyone of the love of family and possibly, the sweet taste of childhood.”

A range of fruit teas, tea lattes, traditional teas and new drink series will be doled out from the kitchen and made fresh upon order using imported ingredients from Taiwan. Tea leaves are freshly-picked from 140 hectares of tea gardens in Mingjian, Lugu and Sun Moon Lake, while the best seasonal fruits are selected from different regions: pineapples from Guanmiao, green plums from Xinyi Township, granadilla from Puli, roselle from Jinfeng, kumquat from Ilan, and cane from Shikou.

Fresh fruits are made into jam with no artificial flavourings or concentrated juice added, preserving their natural taste without any additives.  For that added touch of sweetness, golden crystals of natural cane sugar are infused into the mix for a pleasant aftertaste that is not cloying like sucrose and fructose.

The Yifang Fruit Tea is a cup of premium mountain tea mixed with delicious pineapple jam, tangy passionfruit, and zesty lemon, apple and orange slices. For time-strapped office workers hungry for a filling guzzle instead of a post-lunch quencher, the lavender-hued Taro Latte with its freshly-mashed taro paired with fresh milk is a satisfying beverage.

From left: Yifang Fruit Tea, Taro Latte with sago topping and the new Sweet Red Bean with Jelly Cake Latte

Two new drink series will be available at Change Alley Mall – Cheese Milk Foam Fruit Tea Series and Sweet Red Bean Series, with the addition of new hot drinks to the Traditional Taste Series. Drinks such as Ginger Lemon Tea, Longan & Jujube Tea and Pearl Ginger Black Tea Latte are served warm and are certainly Ah Ma-approved! Out of the new creamy Cheese Milk Foam Fruit Tea Series, Cheese Milk Foam Yifang Fruit Tea is available hot and cold for customers to savour the drink two ways. With the luxury to choose between hot and cold versions for plenty of drinks on the menu, there is something to sip and savour on any occasion.

In a sea of F&B options available, look out for Yifang Taiwan Fruit Tea’s signature retro shop design which is inspired by interior styles from Taiwan and Okinawa with light oak wooden panels and warm lighting. Or, catch the inviting waft of freshly-cooked tapioca pearls drifting through the air which will lead to handcrafted, Taiwan fruit tea goodness.

To celebrate its store opening, Yifang Taiwan Fruit Tea will be launching a 1-for-1 promotion on any purchase of a large cup of the signature Yifang Fruit Tea. This offer is valid from 1 October to 3 October 2020 and is available at both Change Alley Mall and Orchard Gateway outlets.

Yifang Taiwan Fruit Tea is venturing out of the town area to provide grab-and-go options at Shell petrol stations. The outlet at Shell @ Sengkang opens in mid-October and another at Shell @ Bukit Batok is slated to open in end October. There are plans for every Shell station island-wide to have an Yifang Taiwan Fruit Tea outlet to make healthy and quality drinks easily accessible.

The post Yifang Taiwan Fruit Tea Opens at Change Alley Mall With Ah Ma at the Helm appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.