As a group born after 1995, they have been living in a digital world since their childhood, and their sophisticated use of electronic devices has brought about a huge difference in their lifestyles compared with the previous generations: they no longer check their email, get used to shopping online while ignoring offline business.

Why do they matter?

Although some brands suspect that Gen Z are too young to be recognised, this group of young people could keep affecting global marketing multifariously.

Industries from finance, culture, technology and economy are impacted by their influence.

As digital natives, they quickly connect and learn about the world at lightning speed, which means that they are shrewd enough to be attuned to marketing strategies and brand initiatives.

Gen Z is generally not a bookworm generation and they crave fresh and fun experiences.

Statistics show that in 2020, 40 percent of all customers are formed by Generation Z.

Even though most of them are not yet financially independent, Generation Z has become an important part of the consumer base. And when they start their career, their purchasing power will be further enhanced. Therefore, learning how to market to Generation Z is an integral part for all brands right now.

How should you go about it?

1. Show Clear Values & Mission

Generation Z has grown up with mobile devices, the Internet and social media, these digital natives tend to favour brands that have clear values and are more inclusive.

They believe that brand values somehow reflect their own values and will express their recognition of values through buying the brand’s product. Some open values are tend to be popular among the generation, such as the support to LGBT groups, the racial diversity of society and the social responsibilities taken by the brands.

They are a group of people who believe brands has a role to improve society and will only pay for the company they consider ethical.

2. Diversify your sales funnel to accommodate the rising of social media channels

Generation Z often feels confident about buying a desirable product after seeing it on social media.

Many of Generation Z use social media as a place to gather information before going for actual shopping. You need to make sure that your enterprise’s social account pages provide enough purchase information so that visitors can find the link to your site directly from your social media account and making the purchase on your website, They can even go through the purchasing process without even leaving their phones.

It is also important for you to build strong connections with Gen Z, simply by frequent interactions with them via social media. Brands gain approval by replying the questions and feedback from them.

76% of teenagers frequently search reviews or feedback of a products they want and compare them each other. What a brand should do is to build, reply and answer their reviews and questions – generally, be there to hear them and be heard.

3. Be Transparent & Accountable

Being transparent and accountable is something a company must obey at all times, especially when dealing with Generation Z.

Given their familiarity with the Internet, they can easily browse your brand’s website and social media accounts before shopping, and read other viewer’s comments about your brand, via social media.

When choosing their preferred brand, the trust in the brand is usually the most important other than price of the product. A sudden drop in sales of a brand is often because Generation Z believes that they have not adhered to the standards they have always expressed and thus the brand’s value is no longer resonating with them.

4. Sell experiences, not products

Generation Z will not be impressed by hardcore advertising, and their extensive Internet experience makes them immune to direct marketing campaigns.

They don’t need to know why your product is great, they want to know how it benefits them, specifically, what they experience when using this product.

Picture this: every time you buy a product, one quarter is for the product itself, and the other three quarters is for the intangible feeling and unique experience using the product.

The post Gen Z Marketing Strategies and Why They Matter appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

1. Create a Mother’s Day Package

Drop a lovely box of Mother’s Day gifts to parenting influencers who will share your products with their followers and drum up engagement for your brand. Choose influencers wisely – there are thousands of influencers and microinfluencers out there but which will give you the best brand awareness? Whether it is food, lifestyle, fashion or design, make sure that the influencer is aligned with your brand values and can carry your products authentically.

2. Add Product Recommendations

Whether personalised, generic or category-specific, product recommendations remind your customers what your brand can offer them. They may wind up with some surprising finds that they will add to their list of must-haves. Optimise product recommendations using search engines and digital marketing to maximise your reach with the right target audience.

3. Hold Flash-y Online Mother’s Day Sales

Ecommerce stores should consider saving a few promotionsf or the actual weekend of Mother’s Day. Flash sales or one-day only events could be the motivator for procrastinators to whip out their credit cards and make that purchase for Mum. With so many promotions and products available, choosing to go simple may be a surprising and refreshing tactic. Offer a free greeting card for customers to pen down their appreciation for mum – the simplest yet most profound way of showing love this Mother’s Day.

4. Give Customers the Choice to Opt-Out

By offering an opportunity for shoppers to opt-out of marketing messages related to the holiday, you make them feel understood and gain some insight into their preferences for future marketing campaigns. Customers will be refreshed by your brand’s empathy in this world of hard-sell, relentless marketing.

The post Nurture Brand Awareness This Mother’s Day appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Tactics that have worked well recently often cease to work after a short period of time; a tactic against one competitor can also fail against another. Because the best marketing strategies are constantly changing, you will inevitably make some choices in your marketing strategy that are not the best for your business.

Here are some common marketing mistakes to avoid:

1. Only considering macro-influencers

In recent years, influencer marketing that is based on social media has been growing rapidly in the marketing field.

In a recent survey done by eMarketer, more than 80 percent of marketers say they plan to launch an influencer marketing program within the next 12 months.

However, like many new concepts in business, influencer marketing can easily get caught up in the hype.

When choosing influencers for campaigns, it is not necessary to spend a large budget to match those influencers with millions of followers. Instead, it is wiser to spend the budget on a wider range of influencers, as your brand may resonate more with micro-influencers. Although each of them has lesser impact, by doing that, your business can reach a wider audience across the web more effectively in an organic way. And of course, all of these decisions should be made based on your own experience and data.

Read more tips about influencer marketing here to help your business grow.

2. Hiring In-House

 You might consider hiring an in-house marketing team for your own business. However, the benefits of having your own marketing team are likely to be overshadowed by the increased costs, both tangible and intangible.

Conversely, if you hire an inexperienced marketing team or ask people from another department to do the marketing in order to save costs, your marketing will probably yield any returns and cost you both time and money.

This is why many small and mid-sized companies opt for outsourcing solutions to get strong marketing support without the cost of hiring a professional team. In some cases, renting a marketing team is also a cost-effective option.

You need to communicate effectively with the outsourcing team to get them to achieve what you want. These are the experts in this complex field who make business decisions based on their expertise and practical experience. Working and communicating well with them and guarantee successful marketing campaigns!

3. Lack of Reliable Tracking

Experian conducted a survey that found that the average company lost up to twelve percent of its annual revenue to misinterpreting or relying on inaccurate data.

Companies often fail to properly aggregate consumer data, or the information they collect is so fragmented that it is difficult for them to find any opportunity to take meaningful action, and they lose money on consumer data as a result.

While you may easily ignore an information system upgrade, your company will also be in great trouble because of the unreliable data collected.

Having up-to-date collection systems and data is critical, and no matter what data analytics service you choose, remember to evaluate any data. From looking at the data analytics tab to seeing who constitutes your core audience, keeping an eye on your analytics will ensure you make the most informed decision.

4. Tone-deaf Marketing

Both large multinationals and small companies need to target their marketing content precisely to sensitive target markets, especially on social media platforms.

For example, many businesses are now looking to open up, but even when the right tone of optimism and excitement has been found, people are still afraid to go out and show up in the crowd because of the deadly virus.

To tackle these issues, businesses should address their potential customers’ real concerns by posting messages and sharing the actions they are taking to ensure the safety of their employees and customers.

When a brand launches an inappropriate advertisement, the brand is often scrutinised under public attention and blamed, losing its market in both short and long run. So it is important for brands and distributors to stay abreast of what’s happening around the world and think carefully about how to respond.

5. Not Creating Evergreen Content

The rapid growth of the digital world has led many entrepreneurs to misunderstand content creation where they hurry to create immediate content rather than creating content with overall value.

The more valuable the content you create, the more likely visitors will take the time to read it, comment on it and share it.

If your content is evergreen, that means it will remain relevant for a long time, and therefore have more opportunities to attract potential customers and sales to your business.

Articles that chase short-term fads will only attract traffic for a short period of time, after which you’ll be back in the hunt for popular topics. Instead, evergreen content gives you evergreen engagement!

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Many companies across various industries have had to radically pivot, restrategise, reinvent and reskill their workforce to keep themselves relevant in the current climate and in the foreseeable post-Covid world.

What we witnessed was a massive leap to digital content marketing strategies, search engine marketing and optimisation, and technologically-driven strategies. Digitalisation plans were accelerated; communication channels reimagined; and consumer preferences evolved.

While some brands may still be grappling with the breakneck speed of change, 2021 will bring about its own marketing landscape. Spanning social media marketing to influencer marketing to digital marketing to events marketing, we highlight the top marketing trends for 2021 that all brands and marketeers need to be aware of. While everything remains in flux, we have come this far to know that empathy mixed with a little ingenuity, and a whole lot of heart, will get us through 2021. Here are seven more tips which may just be that extra boost you need for your business

1.Create a Consistent Customer Experience Online and Offline

Marketers have their work cut out for them to attract the attention of customers and gain their trust, and to reframe The Why underlying the buy so that it’s relevant.

According to MarketingProfs, Nancy Harhut, Chief Creative Officer, HBT Marketing, says “Old segmentations, strategies, and selling points may fail because customers now have different mindsets and motivations; however, humans are still hardwired to rely on decision defaults. And that means it’s even more important to understand human behavior and the decision-making shortcuts people use, so that marketers can increase their likelihood of success.”

Brands should use this framework to strategise their buyer experience online and offline. Use social media to diversify online activity and connect with more engaged users, create chatbots and quick-response channels to help your customers round the clock, and make online purchases and e-commerce platforms seamless and user-friendly.

2. Demonstrate Empathy

“As businesses face one of the most challenging climates in history, brands will need to demonstrate empathy in dealing with strained customers—working to accomplish their own lofty goals with limited budgets—in a challenging environment of their own. And when the issue is empathy, it’s much easier to talk the talk than it is to walk the walk. It’s going to require a lot of listening and understanding. Switch off the automated responses and focus on being even more human in 2021,” Nick Westergaard of Brand Driven Digital says.

3. Innovative and Ingenuous Brand Collaboration

Sometimes it takes a crisis find the true core of your business. Many businesses have done that during this time and innovated to keep their core essence alive – by finding the right people to do so with. This is apparent in especially harder-hit industries such as retail and F&B. We’ve seen brand collaborations, new product launches, and return of brands in the market in a timely manner.

4. Human-centric Initiatives to Strengthen Customer Engagement

We’ve been disconnected from human-to-human interaction in 2020, and depersonalised automation has been building that disconnection for years. Businesses that flourish in 2021 will be the ones focusing on using their systems, automation, and processes to personalise and foster a human connection. Customers are craving deep personalisation now more than ever, and those businesses that find a way to connect deeper with their audiences are going to be the ones that win.

5. Use of Augmented Reality in Digital Engagement

2021 will be the year that digital growth experts have to learn and incorporate AR into their digital engagement channels. Other outlets include augmented shopping experiences where customers can model, sample products and try out a wide range of home-related products without needing to interact directly with them. Creating a novel and original augmented reality experience can create a significant buzz for  brand if executed well.

6. Full-time Influencers for Brands

After a tough year of disruption, a lot of influencers are ready for a steady paycheck. Couple that with years of high agency fees and flat results, and a lot of brands are ready to try a new approach to social media. Put those together, and in 2021 you may see smart brands making full-time offers to influencers. And some influencers will welcome the opportunity. The brand that can land one of these highly visible subject-matter experts gets instant reach into a large, engaged audience.

7. Informed buyers want to buy from informed brands

“This means evolving even beyond the age of personalisation and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want, when they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”

The post Top 7 Marketing Trends Brands Need to Know in 2021 appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Have your business’ marketing and advertising tactics managed by the best hands. Ensure a remarkable ROI and enjoy your business’ growth through our list of the best advertising agencies on the island:

1. Brew Interactive

(Image Source: Brew Interactive)

Established in 2009, our top pick of the best advertising agencies in Singapore is Brew Interactive. This company has been continuously on the spotlight in providing exceptional lead generation, social media marketing, advertising, search engine optimisation, and more. In fact, they have been featured on Forbes, The Straits Times, Hubspot, and The Business Times. 

As they say, when brewing your favourite drink, you must have the perfect ingredients and the best technique. All these ingredients and techniques to boost your company are brought to you by Brew Interactive. With their clientele of big names in the industry, like Qatar Airways and Oppo, you’re guaranteed excellent service that will make your vision more profitable. 

There are many agencies out there, but Brew Interactive is definitely something you should consider. Surely, every company is different, but with our top pick, they ensure that their strategies meet the requirements of yours. Their unparalleled expertise yields trust, success, and distinction.

Highlights:

• Several awards, such as Marketing Excellence Awards, Top B2B Companies 2020
• Unparalleled expertise
• End-to-end digital agency
• Featured in popular renowned magazines like Forbes

2. ENCE Marketing Group

(Image Source: ENCE Marketing Group)

Why settle for less when you can contact the best? Here’s ENCE Marketing Group, one of the best advertising agencies there is not just in Singapore, but also across Asia. ENCE Marketing Group has offices in Malaysia, Philippines, Indonesia, Thailand, China, Japan, and Korea. This agency executes region-wide campaigns for clients too.

ENCE is KPI-driven. Meaning, they guarantee a dollar value or number clients can expect for each marketing dollar they take. This ensures that you get the returns you expect for your marketing investment. They also help businesses make sense of their marketing spend through the use of our proprietary Marketing for Return and Measurable Marketing Matrices (m3) Frameworks.

Through their experience and impeccable systems, they are able to control marketing deliverables for their clients. ENCE Marketing Group provides a truly 360 integrated marketing expertise with their professionals and a reliable system to make their professionals work as a team, strategize, plan, and execute end-to-end marketing services for their clients. ENCE Marketing Group’s systems and processes are cloud-based, allowing us to work with clients and staff from all over the world and still provide local experience to clients.

Through the years, this advertising agency has been recognised and given several awards in their line of work. Some of these include the Singapore Business Awards, Management Excellence Awards, and Singapore Health Award. No wonder, they really deserve to be included in our list of the best advertising agencies in Singapore.

Visit ENCE Marketing Group at www.encemarketing.com to Experience New Customer Engagements!

Service Highlights:

• Public relations and media outreach
• Influencer outreach and relationship management
• Social media marketing
• Email marketing
• Marketing automation
• Search engine marketing
• Events conceptualisation and management
• Graphic design
• Website development
• A KPI-driven agency with Market for Return and Measurable Marking Matrices Frameworks
• Traditional marketing

3. AUN Global Marketing

(Image source: AUN Global Marketing’s Website)

Fulfilling every brand’s needs since 2011. That’s what AUN Global Marketing is all for. With their clients on the island and across the globe, AUN has been succeeding in extending a hand for businesses who are eyeing to achieve positive digital marketing growth. That’s why they’re among the best agencies to fulfil your advertising needs in Singapore and around the world!

They understand – there can be a lot of competitors on the market. But, with AUN Global marketing, you wouldn’t have to worry about that. Their company is here to let individuals find about your products and services through the best way possible. 

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

4. The Idea Lab

(Image Source: The Idea Lab)

We can’t deny that visuals are one of the striking factors in attracting probable consumers, customers, and clients. With The Idea Lab, both strategy and aesthetics matter. 

Their creative team of designers, directors, and copywriters develop successful productions and network making them one of the best advertising agencies on the island. Idea Lab has worked with well-known brands such as Nestle, Air Asia, Ford, and LG. So, if you’re looking for a reputable creative marketing agency, you should include The Idea Lab among your top picks.

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

5. Ogilvy Singapore

(Image Source: Ogilvy)

Looking for a trusted advertising agency? Consider Ogilvy, an advertising agency in Singapore that strives to create global influence and local impact. 

Their clients of high-end brands and list of accolades will definitely make you want to book an appointment with them. Ogilvy has set the bar high for advertising, pushing their limits to give the best service you deserve. 

Highlights:

• High-end brand collaborations
• Creative development
• Brand stewardship
• Large-scale integrated campaigns

6. Billboarders

(Image Source: Billboarders)

Have you ever tried human billboard advertising? If you haven’t yet and you’re curious about it, then check out Billboarders, an advertising agency in Singapore leading in human billboard advertising. 

Create high impact with Billboarders’ unique marketing strategy. They utilise on-street marketing which shoulders power to gain immediate attention. Their fun, clever, and unique strategic campaigns are truly out of the box. So, if you’re looking for fun solutions to increase your brand sales and awareness, look no further ‘cause Billboarders takes it to the next level!

Highlights:

• Human Billboard Advertising
• Out-of-the-box strategy
• Highly visible front media
• Eye-catching rear media display

7. Invisible Artists

(Image Source: Invisible Artists)

If you’re searching for the perfect international advertising agency to match your branding, then Invisible Artists is the solution. This advertising agency has prevailed in the field of marketing and advertising, bringing success to its clients across the globe.

Despite their name of being “Invisible” Artists, their works are seen and well-remarked. They have proven this because, over the years, they have worked with big names in the industry, namely Facebook, Coca Cola, Spotify, The Body Shop, Visit London, and more. 

Transform your brand through art with Invisible Artists. Reach them through this link!

Highlights:

• Creative and commercial outcomes
• Art and strategic marketing combined

8. Healthmark SG

(Image Source: HealthMark SG)

It’s best to pick an advertising agency that perfectly suits your business. If your brand’s scope inclines towards the field of medicine, then Healthmark SG is right for you. Specialising in medical marketing, Healthmark offers unique campaigns to boost your name.

Want to be on top of Google’s search list? No problem, because Healthmark provides safe and well-regulated solutions for you. They have helped market over 50 medical-related sites since 2016. If you want to be included in that list, then check out Healthmark.

Highlights:

• Medical Marketing and SEO
• Compliant, proven clinic marketing
• Regulation-safe advertising

9. UltraSuperNew

(Image Source: UltraSuperNew)

Born in Japan, Young in Singapore. This next advertising agency is like no other. UltraSuperNew is a global creative agency operating from Harajuku, Tokyo and Little India, Singapore.

Apart from being a trusted agency, UltraSuperNew provides fresh, unique, and jaw-dropping ideas and strategies to its clients. If you think your company suits a more millennial and Gen Z-focused approach, then UltraSuperNew might be your best choice.

Highlights:

• Youthful designs and strategies
• Relatable for millennials and Gen Z’s

10. 2Stallions

(Image Source: 2Stallions)

Have your marketing objectives come to reality with 2Stallions. 2Stallions is a digital marketing agency that offers full-funnel strategies to reach your target market. They have creative services, web and app development, and other services that are 100% useful for you and your company.

What we love is that 2Stallions conducts digital training that your team may learn a lot from. Additional services this advertising agency provides are website maintenance and VPS hosting. 

If you want results that make a huge impact, then we suggest you head out to 2Stallions’ website. Learn from their blog as a kickstart to the full marketing services they offer!

Highlights:

• Website maintenance and VPS hosting
• Full-funnel strategies

The post We Are One of The Best 10 Advertising Agencies in Singapore , According to Best In Singapore appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Writing for social media, as a consume-at-a-glance platform, should be the epitome of conversational content marketing. It is where brands connect directly with their target audience in a sea of other brands that are constantly pushing out engaging content.

Read on for trending tips to make your social media content relaxed, readable and relatable!

1. Quotes Stand Out

Pull out an attention-grabbing, retweet-worthy quote from a piece of content that you’re sharing. Highlighting the quote in your social media post encourages the reader to click to find out more, especially if it seems valuable to them. It could be a personal anecdote, an inspirational phrase or insights that will enrich the reader’s life.

2. Play With Rhythm

It’s easy to fall into a monotonous, formal tone when writing as many writers do not write like they speak. And that is the gist of conversational writing – to be casual, relaxed and to write as if you’re speaking! This does not mean simplistic writing but writing to be understandable and to get the message across in the simplest way possible.

Rhythm in writing is often a tie-breaker. Change it up!

One way, according to content marketer Ann Handley is to “use all-caps, single-word agreement or disagreement”. As in THIS, TRUTH, YUP, NOTED, NAH.

These single worded terms will break up the monotony and are words that are often peppered in our daily conversations. Have fun with it!

3. Express Why Your Content is Relevant

Another tip from Ann for social media content writing is to “express cliché or popular agreement or disagreement sentiment”. Throw in fun phrases such as “Just me?”, “Who can relate?”, “Just saying what you’re thinking”. These make your audience automatically connect to what you’re saying. Chances are, if you’re thinking it, someone else is too! #youarenotalone

4. It is Only a Story When It is Retold

Many brands understand that content involves storytelling. Storytelling is also crucial in brand voice and brand identity. However, many do not realise that a ‘story” means that it is repeated and retold because of the value it carries. Include a personal anecdote, centre the story around a key relatable figure and make it personable.

If you’re selling disinfectant, do not laud the features of the product but how a mother uses it to keep her family safe; if you’re selling home-baked goodies, showcase your bakes along with a personal story of being a home baker during these trying times!

5. Visuals are Content Too

Content includes copy, images, videos, hashtags, links… Make sure that your social media creatives are optimised for the platform. If possible, let the visuals do most of the talking. The more appealing the visuals, the more likely people will “read” the post.

So there you have it! 5 tips to make your content more attractive!

The post 5 Tips to Write Social Media Posts That People Will Read appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Time spent with mobile devices continues to rise

You can bet a new smartphone or digital device is on any holiday wish list this year because mobile devices are playing a bigger role in consumer’s lives than ever before. Adults spend close to four hours a day on their mobile devices. That’s more time than they devote to watching TV. The majority of that time is allocated to smartphones, where consumers spent 2:55 daily this year. No wonder they’re doing so much more mobile shopping now. Smartphone-based retail sales increased by 40 per cent. You can bet this trend will continue in the months to follow.

The in-store customer experience will continue to shift

Consumers may opt to do more of their shopping online, that doesn’t mean they won’t still visit brick-and-mortar stores. It does mean retailers will have to give them a good reason to shop offline. Creating an exciting and immersive in-store experience will be a top priority for retailers in the coming months. Retail concept stores offer a narrative-driven shopping experience. Pop-up shops will thrive, and interactivity will play a big role. Online retailers including Amazon are getting in the game by selling curated items at their pop-up events that help consumers move seamlessly between their online and in-store experiences.

We will see more digital and non-cashier checkout technology implemented in stores

Along these same lines, we’ll also see brick-and-mortar stores embrace digital technologies that make it faster and easier for consumers to shop offline. When you’re competing with online retailers, convenience counts. Amazon Go stores are going strong, capitalising on the ease and novelty of non-cashier just walk out shopping. Using a blend of computer vision, sensor fusion, and deep learning, Amazon Go allows consumers to shop and pay via the app and simply grab the products they’ve purchased. The grab-and-go concept isn’t exclusive to Amazon, though. This trend is hitting grocery stores too with the help of technology from companies.

Personalisation is crucial but varies for each shopper

As you might have expected, personalisation will continue to be big in 2020. Keep in mind, though, that a personalised, cohesive brand experience requires an omnichannel marketing strategy. Most companies aren’t there yet. Companies will make great strides in the New Year. Just remember consumers are interested in personalised content related to products that interest them, products based on their previous purchases or searches, updates on availability or price, and retargeting related to the exact product they’re looking for.

Shoppers are opting for sustainable and local products

While technology, along with the push-and-pull between online and offline retail, will influence how and where consumers shop, that won’t be the only thing driving their shopping decisions. Sustainability is another factor impacting shopping behaviour. Increasingly, consumers are opting for paper and metal straws over plastic ones, along with organic products and cruelty-free brands. In response, many companies are going green to attract environmentally conscious consumers.

It’s going to be an interesting few months as retailers do their best to keep pace with consumer preferences and demands. As the consumer landscape continues to shift, keep these 2020 consumer trends in mind because preparation will be critical for connecting with shoppers wherever they are, whenever.

The post Changing Consumer Trends You Need to Know appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Convert your Instagram account to an Instagram business account

Upgrading your Instagram account to a business account is a must if you are a brand, influencer, or business. You will be able to add shoppable tags to your images, and you will also be able to promote posts, create advertisements, you will be getting access to Instagram Insights, and much more. To convert your Instagram account to a business account, you will need to connect it to your Facebook Business page. This action will sync both accounts and upgrade your Instagram profile to a business account.

Create a product catalogue on Facebook

Step two is to create a product catalogue on Facebook. First, make sure you use the shopping Facebook page template, once you have selected this template, you will have access to the Facebook shopping attributes. One of which will be a shop section. You will have to wait till Facebook approves your account, which can take a few hours to a couple of days. It’s worth noting that if you have multiple catalogues from different businesses you should consider using Facebook Business Manager to create your catalogues. You can also create a shop on Facebook by using BigCommerce or Shopify.

Adding shoppable tags on Instagram

After receiving a notification from Instagram telling you that your account has been approved, you will be able to start using Instagram shoppable tags in your stories and stories. After this, you can choose the catalogue you created on Facebook and press done. Now you can start tagging posts with products from your catalogue. You can currently tag up to five products per image, or up to twenty products per carousel. If you are using more than one tag per image, make sure each tag touches the right product so as not to confuse your viewers. 

Shoppable videos

Engaging shoppable videos are another great variety of shoppable content. Videos are a famous and interactive type of content available out there. Shop ability can be added to the videos by embedding in video advertisements for buying the products featured in the video. The users can get shoppable details for products in a dedicated video advertisement by brands. Videos are shared much more than any other form of content. This would provide extended exposure and fresh traffic to your business.

Shoppable articles

Blogs and article posts have their sperate loyal audience. This loyalty of the audience shows that the articles are delivering valuable and informative content to its users. Shop ability in an article is a great way to sell the products parallel to content engagement subtly. Product discussion accompanied by visuals and instant shop ability will greatly influence the viewers.

Does it work?

Instagram shoppable posts look like a winner for Instagrammers and brand alike. Instagram boasts over one billion Instagram accounts that are active every month. This makes Instagram a key platform for brands, businesses, and E-Commerce stores.

Final thoughts

Instagram shoppable posts are already having an impact on business traffic and sales. Instagram is no longer simply about inspiring its users. It’s slowly transforming into a full-blown shopping channel, and one you can’t afford to miss out on. With an integrated marketing campaign for your business coupled with E-Commerce presence, your brand will get closer to your target audience, no matter the amount of social distancing measures in place!

ENCE Marketing Group was established to group the various facets of marketing under one roof to provide clients with an integrated marketing approach. ENCE is listed on DesignRush as one of the leading Marketing Agencies in Singapore.

The post Reach Your Customers Online appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The digital era has heralded new tools, new platforms and new digital marketing tactics that probably did not even exist 5 years ago. Integrated Marketing emerged in the 1990s as a new discipline in the advertising industry. Today, despite the dizzying mix of marketing strategies that include content marketing, direct mail marketing, influencer marketing, social media marketing and experiential marketing, the essence of Integrated Marketing is still unchanged – to communicate the same message to an audience.  

True success lies in integrating your marketing strategies across platforms to help you convey the message more effectively through multiple channels.

Here are 7 Integrated Marketing tips to help amplify your brand message:

1. Keep your messaging consistent across all platforms

Consistency is the first and most important rule for creating an integrated online/offline marketing strategy. Your brand must represent itself consistently to build consumer recognition and trust. Consistent messaging allows customers to get to know your business and the message you’re sharing. Customers can’t trust your business if they don’t have the opportunity to experience your brand in a consistent manner. Here are three ways that consistent branding will strengthen your business:

• Easy brand recognition leads to positive association
• Consistency provides an advantage over the competition
• Increased perceived value leads to higher sales

Customers want an experience that they can depend on, this means offering the same promotions across multiple channels. Using consistent branding includes your business name, logo, colours, and language so that they can recognise your business. The easiest way to blend your online and offline marketing is to be consistent across all of your platforms.

2. Engage in teaser advertising

Curiosity is powerful. People enjoy the experience of being intrigued in entertaining ways. People want to know everything, and teaser campaigns take advantage of this. The obvious path for a teaser campaign is offline to online. Drop the teaser online and then direct your audience to your website. If you are planning an event, tease your event online through your social media channels or an exclusive email campaign to motivate customers to attend it. If you are offering a special flash sale, tease that online so that shoppers are primed to jump into action when the opportunity presents itself. Just be creative and you will find all sorts of ways to use curiosity to drive your consumers from one platform to the next.

3. Reincarnate your content marketing

Amplify and integrate your online and offline efforts by recycling your content on multiple platforms. Create an infographic, post a short quote with a link to the full article on social media, like Instagram, Snapchat, Facebook, and Twitter. Don’t stop with online platforms. Pitch your content to publications that your audience wants to read. Maximise your return on the investing time and effort to develop content. You will build trust and recognition as an expert in your field.

4. Get personal in your customers mailboxes

By personalising URLs, you can help create trackable, customised interactions with your customers. A targeted and personalised page has a greater chance of success that throwing one message out and hoping that it appeals to everyone. If you want to integrate your online and offline marketing, reaching out via direct mail is a fantastic blend of old and new marketing techniques.

5. Bring offline events online

Create offline marketing events that consumers will truly want to experience; these offline events can reach a greater audience if you bring them online as well. You can advertise your event online to your local social media followers. You can send them email invitations from your mailing list. Give a reason to tune in through live stream. Offer discounts to customers who watch online and comment on social media. Share real-time photos from an event on social media. There are so many creative ways to bring offline event online. Make use of it!

6. Build a mobile app

Smartphones are a powerful tool for marketing. You could build an app designed specifically for your medium. Consumers nowadays value convenience and ease of use. It’s more convenient if they can access everything, they might need from your business in one well designed mobile application. Make use of this fantastic mobile tool to bridge your online and offline marketing as consumers carry it with them wherever they go.

7. K.I.S.S.

Keep it simple stupid! Use your physical marketing collateral and store space to direct guests to your online efforts. Use signage to refer your guests to your online platforms of choice. If you have an undecided shopper, give them a flyer to an online discount to take with them when they leave. Ask satisfied clients or customers to leave a positive review for you. Integrating your marketing doesn’t have to be hard. Make it easy for your consumers to find you online by sharing your website and social media.

Strategise and prioritise the marketing channels that are most valuable to your business. These channels are where your actual customers are. Everyone should aim to keep their marketing consistent across all channels. Remember that integrated marketing strategy drives consumers to engage and convert both online and offline will serve your business best.

Business Branding In 2020: The Ultimate Guide

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