As a group born after 1995, they have been living in a digital world since their childhood, and their sophisticated use of electronic devices has brought about a huge difference in their lifestyles compared with the previous generations: they no longer check their email, get used to shopping online while ignoring offline business.

Why do they matter?

Although some brands suspect that Gen Z are too young to be recognised, this group of young people could keep affecting global marketing multifariously.

Industries from finance, culture, technology and economy are impacted by their influence.

As digital natives, they quickly connect and learn about the world at lightning speed, which means that they are shrewd enough to be attuned to marketing strategies and brand initiatives.

Gen Z is generally not a bookworm generation and they crave fresh and fun experiences.

Statistics show that in 2020, 40 percent of all customers are formed by Generation Z.

Even though most of them are not yet financially independent, Generation Z has become an important part of the consumer base. And when they start their career, their purchasing power will be further enhanced. Therefore, learning how to market to Generation Z is an integral part for all brands right now.

How should you go about it?

1. Show Clear Values & Mission

Generation Z has grown up with mobile devices, the Internet and social media, these digital natives tend to favour brands that have clear values and are more inclusive.

They believe that brand values somehow reflect their own values and will express their recognition of values through buying the brand’s product. Some open values are tend to be popular among the generation, such as the support to LGBT groups, the racial diversity of society and the social responsibilities taken by the brands.

They are a group of people who believe brands has a role to improve society and will only pay for the company they consider ethical.

2. Diversify your sales funnel to accommodate the rising of social media channels

Generation Z often feels confident about buying a desirable product after seeing it on social media.

Many of Generation Z use social media as a place to gather information before going for actual shopping. You need to make sure that your enterprise’s social account pages provide enough purchase information so that visitors can find the link to your site directly from your social media account and making the purchase on your website, They can even go through the purchasing process without even leaving their phones.

It is also important for you to build strong connections with Gen Z, simply by frequent interactions with them via social media. Brands gain approval by replying the questions and feedback from them.

76% of teenagers frequently search reviews or feedback of a products they want and compare them each other. What a brand should do is to build, reply and answer their reviews and questions – generally, be there to hear them and be heard.

3. Be Transparent & Accountable

Being transparent and accountable is something a company must obey at all times, especially when dealing with Generation Z.

Given their familiarity with the Internet, they can easily browse your brand’s website and social media accounts before shopping, and read other viewer’s comments about your brand, via social media.

When choosing their preferred brand, the trust in the brand is usually the most important other than price of the product. A sudden drop in sales of a brand is often because Generation Z believes that they have not adhered to the standards they have always expressed and thus the brand’s value is no longer resonating with them.

4. Sell experiences, not products

Generation Z will not be impressed by hardcore advertising, and their extensive Internet experience makes them immune to direct marketing campaigns.

They don’t need to know why your product is great, they want to know how it benefits them, specifically, what they experience when using this product.

Picture this: every time you buy a product, one quarter is for the product itself, and the other three quarters is for the intangible feeling and unique experience using the product.

The post Gen Z Marketing Strategies and Why They Matter appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

1. Create a Mother’s Day Package

Drop a lovely box of Mother’s Day gifts to parenting influencers who will share your products with their followers and drum up engagement for your brand. Choose influencers wisely – there are thousands of influencers and microinfluencers out there but which will give you the best brand awareness? Whether it is food, lifestyle, fashion or design, make sure that the influencer is aligned with your brand values and can carry your products authentically.

2. Add Product Recommendations

Whether personalised, generic or category-specific, product recommendations remind your customers what your brand can offer them. They may wind up with some surprising finds that they will add to their list of must-haves. Optimise product recommendations using search engines and digital marketing to maximise your reach with the right target audience.

3. Hold Flash-y Online Mother’s Day Sales

Ecommerce stores should consider saving a few promotionsf or the actual weekend of Mother’s Day. Flash sales or one-day only events could be the motivator for procrastinators to whip out their credit cards and make that purchase for Mum. With so many promotions and products available, choosing to go simple may be a surprising and refreshing tactic. Offer a free greeting card for customers to pen down their appreciation for mum – the simplest yet most profound way of showing love this Mother’s Day.

4. Give Customers the Choice to Opt-Out

By offering an opportunity for shoppers to opt-out of marketing messages related to the holiday, you make them feel understood and gain some insight into their preferences for future marketing campaigns. Customers will be refreshed by your brand’s empathy in this world of hard-sell, relentless marketing.

The post Nurture Brand Awareness This Mother’s Day appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The sacrifices, strengths and steadfastness demonstrated by the women around us never fail to inspire. And this month, we shine the spotlight on them.

In the fast-paced and dynamic marketing industry where agility, versatility and astuteness are demanded at every moment, our lady bosses, working mums and women warriors are constantly pursuing excellence. Despite work life bleeding into private lives with work-from-home arrangements, the demands of child-rearing and a million things vying for attention at once, they remain pillars of strength that uplift and steer the company in the right direction.

ENCE Marketing Group is a big advocate for having women in management and giving them a stake in leadership. Boosting women leaders is part of the company’s practice and giving them opportunities to rise in the industry is an everyday occurrence. With a strong support network where women support women, the whole team moves forward seamlessly.  

With International Women’s Day this month and Mother’s Day coming up in May, we give you 3 ideas to show appreciation for the women in your life. Whether they are your bosses, female colleagues, mothers, aunts, sisters, cousins or your partner, these gift ideas will certainly make them feel special!

1. Send Her Flowers Using the Speediest Gifting Platform

Does she deserve your appreciation IMMEDIATELY? It’s possible with Ferns N Petals’ Same Day Delivery, 1-Hour Delivery, Midnight Delivery, Morning Delivery and Fixed Time Delivery that ensures that your thoughts and well-wishes are communicated anytime.

Corporate clients are afforded an even higher level of service, with a dedicated customer service officer just a phone call away to help with corporate gifting initiatives. The customer service officer will carefully consider the requirements given and come up with proposals after which the chosen items will be dispatched.

Choose from an ample array of thoughtful presents and personalised gifts to express your appreciation to the women in your life at www.fnp.sg and read more about them here.

2. Treat Her to Delicious and Guilt-Free Taiwanese Fruit Tea with Hot and Cold Options

Office ladies, working mums and stay-home-mums can be a busy bunch. A delicious pick-me-up during the day would be welcome treat and Yifang Taiwan Fruit Tea offers just that. The brand is even inspired by a female figure. How apt to celebrate International Women’s Day

The story of Yifang Taiwan Fruit Tea began in the kitchen. Married to a young farmer who toiled in the pineapple plantation to earn a livelihood, the founder’s grandmother, Yifang, decided to make him a refreshing pineapple drink using overripe pineapples which she braised into homemade jam. More than three generations later, her legacy lives on in more than 1,500 outlets in countries such as the United States, Europe, Australia, New Zealand, Japan, China, Hong Kong, Dubai and the South East Asian region.

Fresh fruits are made into jam with no artificial flavourings or concentrated juice added, preserving their natural taste without any additives.  For that added touch of sweetness, golden crystals of natural cane sugar are infused into the mix for a pleasant aftertaste that is not cloying like sucrose and fructose.

The Yifang Fruit Tea is a cup of premium mountain tea mixed with delicious pineapple jam, tangy passionfruit, and zesty lemon, apple and orange slices. For time-strapped office workers hungry for a filling guzzle instead of a post-lunch quencher, the lavender-hued Taro Latte with its freshly-mashed taro paired with fresh milk is a satisfying beverage. Drinks such as Ginger Lemon Tea, Longan & Jujube Tea and Pearl Ginger Black Tea Latte are served warm and are certainly Ah Ma-approved!

Drop by Yifang Taiwan Fruit Tea outlets at Shell Sengkang, Shell Bukit Batok Nature Park or Canberra Plaza to pick up drinks in the heartlands, or sip on fruit tea in town when you head to Change Alley Mall or Orchard Central. Follow them at www.facebook.com/yifangtea.sg and www.instagram.com/yifangtea.sg for latest drink promotions!

3. Go Beyond For Her With Stylish Wireless Earbuds

Complement the women in your life this International Women’s Day. Planet Beyond’s latest range of sophisticated, wearable technology fuses style with technology

Planet Beyond’s expansion into Asia introduces its unique concept to the market with the PBX01 Earphone and the PB02 Powerpack, both of which are sophisticated devices of the highest quality and performance.

Additionally, its aesthetic styling has been purposefully crafted to exude elegance and refinement. A wide array of decorative attachments for the earbuds (SGD108) can be added for an additional personal flair. These come in 4 whimsical designs of shooting stars, constellation, leaves and supernova, made to stand out in either gold, silver or rose. Taking inspiration from nature and the cosmos, delicate embellishments in the shape of constellations and leaves can be chosen from a range of designs.

These enhancements can then be paired with the PBX01 earphone as a statement of individuality and personal style. The delicate Leaves Décor folds across the ridge of the ear and extends from the PBX01 in an unabashed testament to conservation; like a cascade of autumn leaves unfurled upon a golden branch. The Supernova Décor is festive and exuberant, dazzling with the radiance of a thousand suns, leaving a lasting impression in its wake. Staying the course with its concept of cosmic proportions, the Shooting Star Décor takes on a decidedly quixotical twist. It is a playful design that is dynamic and evokes the wonder and awe of the celestial spectacle. Completing the collection, the Constellation Décor takes its muse from the multitude of lights that adorn the night sky. Just as the twinkling stars are cast across the heavens and into the depths of twilight, this piece emblazons the PBX01 in the majesty of the constellations.

 Enter another world when you find out more about Planet beyond here.

The post Celebrating Our Lady Bosses, Working Mums and Women Warriors! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Tactics that have worked well recently often cease to work after a short period of time; a tactic against one competitor can also fail against another. Because the best marketing strategies are constantly changing, you will inevitably make some choices in your marketing strategy that are not the best for your business.

Here are some common marketing mistakes to avoid:

1. Only considering macro-influencers

In recent years, influencer marketing that is based on social media has been growing rapidly in the marketing field.

In a recent survey done by eMarketer, more than 80 percent of marketers say they plan to launch an influencer marketing program within the next 12 months.

However, like many new concepts in business, influencer marketing can easily get caught up in the hype.

When choosing influencers for campaigns, it is not necessary to spend a large budget to match those influencers with millions of followers. Instead, it is wiser to spend the budget on a wider range of influencers, as your brand may resonate more with micro-influencers. Although each of them has lesser impact, by doing that, your business can reach a wider audience across the web more effectively in an organic way. And of course, all of these decisions should be made based on your own experience and data.

Read more tips about influencer marketing here to help your business grow.

2. Hiring In-House

 You might consider hiring an in-house marketing team for your own business. However, the benefits of having your own marketing team are likely to be overshadowed by the increased costs, both tangible and intangible.

Conversely, if you hire an inexperienced marketing team or ask people from another department to do the marketing in order to save costs, your marketing will probably yield any returns and cost you both time and money.

This is why many small and mid-sized companies opt for outsourcing solutions to get strong marketing support without the cost of hiring a professional team. In some cases, renting a marketing team is also a cost-effective option.

You need to communicate effectively with the outsourcing team to get them to achieve what you want. These are the experts in this complex field who make business decisions based on their expertise and practical experience. Working and communicating well with them and guarantee successful marketing campaigns!

3. Lack of Reliable Tracking

Experian conducted a survey that found that the average company lost up to twelve percent of its annual revenue to misinterpreting or relying on inaccurate data.

Companies often fail to properly aggregate consumer data, or the information they collect is so fragmented that it is difficult for them to find any opportunity to take meaningful action, and they lose money on consumer data as a result.

While you may easily ignore an information system upgrade, your company will also be in great trouble because of the unreliable data collected.

Having up-to-date collection systems and data is critical, and no matter what data analytics service you choose, remember to evaluate any data. From looking at the data analytics tab to seeing who constitutes your core audience, keeping an eye on your analytics will ensure you make the most informed decision.

4. Tone-deaf Marketing

Both large multinationals and small companies need to target their marketing content precisely to sensitive target markets, especially on social media platforms.

For example, many businesses are now looking to open up, but even when the right tone of optimism and excitement has been found, people are still afraid to go out and show up in the crowd because of the deadly virus.

To tackle these issues, businesses should address their potential customers’ real concerns by posting messages and sharing the actions they are taking to ensure the safety of their employees and customers.

When a brand launches an inappropriate advertisement, the brand is often scrutinised under public attention and blamed, losing its market in both short and long run. So it is important for brands and distributors to stay abreast of what’s happening around the world and think carefully about how to respond.

5. Not Creating Evergreen Content

The rapid growth of the digital world has led many entrepreneurs to misunderstand content creation where they hurry to create immediate content rather than creating content with overall value.

The more valuable the content you create, the more likely visitors will take the time to read it, comment on it and share it.

If your content is evergreen, that means it will remain relevant for a long time, and therefore have more opportunities to attract potential customers and sales to your business.

Articles that chase short-term fads will only attract traffic for a short period of time, after which you’ll be back in the hunt for popular topics. Instead, evergreen content gives you evergreen engagement!

The post These Marketing Mistakes Might Be Costing You Your Business! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

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United Kingdom, 2020 – LUXlife magazine announces the winners of the 2020 Food & Drink Awards.

This year has been the harbinger of challenge, and perhaps no more so than for the hospitality industries. Simple things, such as having food traffic, have been far from guaranteed. For many, it’s been a year of ‘worst case scenario’. Something that couldn’t possibly be planned for.

However, that’s not to say that 2020 has been completely void of achievements and success. Because, out of the many challenges 2020 has brought to many a threshold, it has also offered an opportunity to adapt in unexpected ways. Businesses have capitalised on uncertainty and wielded impressive reputations and expertise to bring about new achievements. New successes. New growth. It is with that in mind that LUXlife launched this year’s Food and Drink Awards. To celebrate every success, no matter how small they may seem.

Chug – Singapore is awarded the Most Innovative Exclusive Nightlife Recommendation App 2020.

Commenting on the winners of this year’s awards programme, Coordinator Katherine Benton stated: “It’s been a difficult year for the hospitality and food and drink industries. With that, I offer my sincere congratulations to all of those recognised. I hope you have a better, and thriving year ahead.”

To find out more about these prestigious awards, and the dedicated establishments that have been selected for them, please visit https://www.lux-review.com/ where you can view our winners supplement and full winners list.

The post Chug – Singapore Won Most Innovative Exclusive Nightlife Recommendation App 2020 appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Many companies across various industries have had to radically pivot, restrategise, reinvent and reskill their workforce to keep themselves relevant in the current climate and in the foreseeable post-Covid world.

What we witnessed was a massive leap to digital content marketing strategies, search engine marketing and optimisation, and technologically-driven strategies. Digitalisation plans were accelerated; communication channels reimagined; and consumer preferences evolved.

While some brands may still be grappling with the breakneck speed of change, 2021 will bring about its own marketing landscape. Spanning social media marketing to influencer marketing to digital marketing to events marketing, we highlight the top marketing trends for 2021 that all brands and marketeers need to be aware of. While everything remains in flux, we have come this far to know that empathy mixed with a little ingenuity, and a whole lot of heart, will get us through 2021. Here are seven more tips which may just be that extra boost you need for your business

1.Create a Consistent Customer Experience Online and Offline

Marketers have their work cut out for them to attract the attention of customers and gain their trust, and to reframe The Why underlying the buy so that it’s relevant.

According to MarketingProfs, Nancy Harhut, Chief Creative Officer, HBT Marketing, says “Old segmentations, strategies, and selling points may fail because customers now have different mindsets and motivations; however, humans are still hardwired to rely on decision defaults. And that means it’s even more important to understand human behavior and the decision-making shortcuts people use, so that marketers can increase their likelihood of success.”

Brands should use this framework to strategise their buyer experience online and offline. Use social media to diversify online activity and connect with more engaged users, create chatbots and quick-response channels to help your customers round the clock, and make online purchases and e-commerce platforms seamless and user-friendly.

2. Demonstrate Empathy

“As businesses face one of the most challenging climates in history, brands will need to demonstrate empathy in dealing with strained customers—working to accomplish their own lofty goals with limited budgets—in a challenging environment of their own. And when the issue is empathy, it’s much easier to talk the talk than it is to walk the walk. It’s going to require a lot of listening and understanding. Switch off the automated responses and focus on being even more human in 2021,” Nick Westergaard of Brand Driven Digital says.

3. Innovative and Ingenuous Brand Collaboration

Sometimes it takes a crisis find the true core of your business. Many businesses have done that during this time and innovated to keep their core essence alive – by finding the right people to do so with. This is apparent in especially harder-hit industries such as retail and F&B. We’ve seen brand collaborations, new product launches, and return of brands in the market in a timely manner.

4. Human-centric Initiatives to Strengthen Customer Engagement

We’ve been disconnected from human-to-human interaction in 2020, and depersonalised automation has been building that disconnection for years. Businesses that flourish in 2021 will be the ones focusing on using their systems, automation, and processes to personalise and foster a human connection. Customers are craving deep personalisation now more than ever, and those businesses that find a way to connect deeper with their audiences are going to be the ones that win.

5. Use of Augmented Reality in Digital Engagement

2021 will be the year that digital growth experts have to learn and incorporate AR into their digital engagement channels. Other outlets include augmented shopping experiences where customers can model, sample products and try out a wide range of home-related products without needing to interact directly with them. Creating a novel and original augmented reality experience can create a significant buzz for  brand if executed well.

6. Full-time Influencers for Brands

After a tough year of disruption, a lot of influencers are ready for a steady paycheck. Couple that with years of high agency fees and flat results, and a lot of brands are ready to try a new approach to social media. Put those together, and in 2021 you may see smart brands making full-time offers to influencers. And some influencers will welcome the opportunity. The brand that can land one of these highly visible subject-matter experts gets instant reach into a large, engaged audience.

7. Informed buyers want to buy from informed brands

“This means evolving even beyond the age of personalisation and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want, when they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”

The post Top 7 Marketing Trends Brands Need to Know in 2021 appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Have your business’ marketing and advertising tactics managed by the best hands. Ensure a remarkable ROI and enjoy your business’ growth through our list of the best advertising agencies on the island:

1. Brew Interactive

(Image Source: Brew Interactive)

Established in 2009, our top pick of the best advertising agencies in Singapore is Brew Interactive. This company has been continuously on the spotlight in providing exceptional lead generation, social media marketing, advertising, search engine optimisation, and more. In fact, they have been featured on Forbes, The Straits Times, Hubspot, and The Business Times. 

As they say, when brewing your favourite drink, you must have the perfect ingredients and the best technique. All these ingredients and techniques to boost your company are brought to you by Brew Interactive. With their clientele of big names in the industry, like Qatar Airways and Oppo, you’re guaranteed excellent service that will make your vision more profitable. 

There are many agencies out there, but Brew Interactive is definitely something you should consider. Surely, every company is different, but with our top pick, they ensure that their strategies meet the requirements of yours. Their unparalleled expertise yields trust, success, and distinction.

Highlights:

• Several awards, such as Marketing Excellence Awards, Top B2B Companies 2020
• Unparalleled expertise
• End-to-end digital agency
• Featured in popular renowned magazines like Forbes

2. ENCE Marketing Group

(Image Source: ENCE Marketing Group)

Why settle for less when you can contact the best? Here’s ENCE Marketing Group, one of the best advertising agencies there is not just in Singapore, but also across Asia. ENCE Marketing Group has offices in Malaysia, Philippines, Indonesia, Thailand, China, Japan, and Korea. This agency executes region-wide campaigns for clients too.

ENCE is KPI-driven. Meaning, they guarantee a dollar value or number clients can expect for each marketing dollar they take. This ensures that you get the returns you expect for your marketing investment. They also help businesses make sense of their marketing spend through the use of our proprietary Marketing for Return and Measurable Marketing Matrices (m3) Frameworks.

Through their experience and impeccable systems, they are able to control marketing deliverables for their clients. ENCE Marketing Group provides a truly 360 integrated marketing expertise with their professionals and a reliable system to make their professionals work as a team, strategize, plan, and execute end-to-end marketing services for their clients. ENCE Marketing Group’s systems and processes are cloud-based, allowing us to work with clients and staff from all over the world and still provide local experience to clients.

Through the years, this advertising agency has been recognised and given several awards in their line of work. Some of these include the Singapore Business Awards, Management Excellence Awards, and Singapore Health Award. No wonder, they really deserve to be included in our list of the best advertising agencies in Singapore.

Visit ENCE Marketing Group at www.encemarketing.com to Experience New Customer Engagements!

Service Highlights:

• Public relations and media outreach
• Influencer outreach and relationship management
• Social media marketing
• Email marketing
• Marketing automation
• Search engine marketing
• Events conceptualisation and management
• Graphic design
• Website development
• A KPI-driven agency with Market for Return and Measurable Marking Matrices Frameworks
• Traditional marketing

3. AUN Global Marketing

(Image source: AUN Global Marketing’s Website)

Fulfilling every brand’s needs since 2011. That’s what AUN Global Marketing is all for. With their clients on the island and across the globe, AUN has been succeeding in extending a hand for businesses who are eyeing to achieve positive digital marketing growth. That’s why they’re among the best agencies to fulfil your advertising needs in Singapore and around the world!

They understand – there can be a lot of competitors on the market. But, with AUN Global marketing, you wouldn’t have to worry about that. Their company is here to let individuals find about your products and services through the best way possible. 

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

4. The Idea Lab

(Image Source: The Idea Lab)

We can’t deny that visuals are one of the striking factors in attracting probable consumers, customers, and clients. With The Idea Lab, both strategy and aesthetics matter. 

Their creative team of designers, directors, and copywriters develop successful productions and network making them one of the best advertising agencies on the island. Idea Lab has worked with well-known brands such as Nestle, Air Asia, Ford, and LG. So, if you’re looking for a reputable creative marketing agency, you should include The Idea Lab among your top picks.

Highlights:

• Expert team and quick support
• Professional, reliable company
• Experienced SEO agency in Asia

5. Ogilvy Singapore

(Image Source: Ogilvy)

Looking for a trusted advertising agency? Consider Ogilvy, an advertising agency in Singapore that strives to create global influence and local impact. 

Their clients of high-end brands and list of accolades will definitely make you want to book an appointment with them. Ogilvy has set the bar high for advertising, pushing their limits to give the best service you deserve. 

Highlights:

• High-end brand collaborations
• Creative development
• Brand stewardship
• Large-scale integrated campaigns

6. Billboarders

(Image Source: Billboarders)

Have you ever tried human billboard advertising? If you haven’t yet and you’re curious about it, then check out Billboarders, an advertising agency in Singapore leading in human billboard advertising. 

Create high impact with Billboarders’ unique marketing strategy. They utilise on-street marketing which shoulders power to gain immediate attention. Their fun, clever, and unique strategic campaigns are truly out of the box. So, if you’re looking for fun solutions to increase your brand sales and awareness, look no further ‘cause Billboarders takes it to the next level!

Highlights:

• Human Billboard Advertising
• Out-of-the-box strategy
• Highly visible front media
• Eye-catching rear media display

7. Invisible Artists

(Image Source: Invisible Artists)

If you’re searching for the perfect international advertising agency to match your branding, then Invisible Artists is the solution. This advertising agency has prevailed in the field of marketing and advertising, bringing success to its clients across the globe.

Despite their name of being “Invisible” Artists, their works are seen and well-remarked. They have proven this because, over the years, they have worked with big names in the industry, namely Facebook, Coca Cola, Spotify, The Body Shop, Visit London, and more. 

Transform your brand through art with Invisible Artists. Reach them through this link!

Highlights:

• Creative and commercial outcomes
• Art and strategic marketing combined

8. Healthmark SG

(Image Source: HealthMark SG)

It’s best to pick an advertising agency that perfectly suits your business. If your brand’s scope inclines towards the field of medicine, then Healthmark SG is right for you. Specialising in medical marketing, Healthmark offers unique campaigns to boost your name.

Want to be on top of Google’s search list? No problem, because Healthmark provides safe and well-regulated solutions for you. They have helped market over 50 medical-related sites since 2016. If you want to be included in that list, then check out Healthmark.

Highlights:

• Medical Marketing and SEO
• Compliant, proven clinic marketing
• Regulation-safe advertising

9. UltraSuperNew

(Image Source: UltraSuperNew)

Born in Japan, Young in Singapore. This next advertising agency is like no other. UltraSuperNew is a global creative agency operating from Harajuku, Tokyo and Little India, Singapore.

Apart from being a trusted agency, UltraSuperNew provides fresh, unique, and jaw-dropping ideas and strategies to its clients. If you think your company suits a more millennial and Gen Z-focused approach, then UltraSuperNew might be your best choice.

Highlights:

• Youthful designs and strategies
• Relatable for millennials and Gen Z’s

10. 2Stallions

(Image Source: 2Stallions)

Have your marketing objectives come to reality with 2Stallions. 2Stallions is a digital marketing agency that offers full-funnel strategies to reach your target market. They have creative services, web and app development, and other services that are 100% useful for you and your company.

What we love is that 2Stallions conducts digital training that your team may learn a lot from. Additional services this advertising agency provides are website maintenance and VPS hosting. 

If you want results that make a huge impact, then we suggest you head out to 2Stallions’ website. Learn from their blog as a kickstart to the full marketing services they offer!

Highlights:

• Website maintenance and VPS hosting
• Full-funnel strategies

The post We Are One of The Best 10 Advertising Agencies in Singapore , According to Best In Singapore appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The digital era has heralded new tools, new platforms and new digital marketing tactics that probably did not even exist 5 years ago. Integrated Marketing emerged in the 1990s as a new discipline in the advertising industry. Today, despite the dizzying mix of marketing strategies that include content marketing, direct mail marketing, influencer marketing, social media marketing and experiential marketing, the essence of Integrated Marketing is still unchanged – to communicate the same message to an audience.  

True success lies in integrating your marketing strategies across platforms to help you convey the message more effectively through multiple channels.

Here are 7 Integrated Marketing tips to help amplify your brand message:

1. Keep your messaging consistent across all platforms

Consistency is the first and most important rule for creating an integrated online/offline marketing strategy. Your brand must represent itself consistently to build consumer recognition and trust. Consistent messaging allows customers to get to know your business and the message you’re sharing. Customers can’t trust your business if they don’t have the opportunity to experience your brand in a consistent manner. Here are three ways that consistent branding will strengthen your business:

• Easy brand recognition leads to positive association
• Consistency provides an advantage over the competition
• Increased perceived value leads to higher sales

Customers want an experience that they can depend on, this means offering the same promotions across multiple channels. Using consistent branding includes your business name, logo, colours, and language so that they can recognise your business. The easiest way to blend your online and offline marketing is to be consistent across all of your platforms.

2. Engage in teaser advertising

Curiosity is powerful. People enjoy the experience of being intrigued in entertaining ways. People want to know everything, and teaser campaigns take advantage of this. The obvious path for a teaser campaign is offline to online. Drop the teaser online and then direct your audience to your website. If you are planning an event, tease your event online through your social media channels or an exclusive email campaign to motivate customers to attend it. If you are offering a special flash sale, tease that online so that shoppers are primed to jump into action when the opportunity presents itself. Just be creative and you will find all sorts of ways to use curiosity to drive your consumers from one platform to the next.

3. Reincarnate your content marketing

Amplify and integrate your online and offline efforts by recycling your content on multiple platforms. Create an infographic, post a short quote with a link to the full article on social media, like Instagram, Snapchat, Facebook, and Twitter. Don’t stop with online platforms. Pitch your content to publications that your audience wants to read. Maximise your return on the investing time and effort to develop content. You will build trust and recognition as an expert in your field.

4. Get personal in your customers mailboxes

By personalising URLs, you can help create trackable, customised interactions with your customers. A targeted and personalised page has a greater chance of success that throwing one message out and hoping that it appeals to everyone. If you want to integrate your online and offline marketing, reaching out via direct mail is a fantastic blend of old and new marketing techniques.

5. Bring offline events online

Create offline marketing events that consumers will truly want to experience; these offline events can reach a greater audience if you bring them online as well. You can advertise your event online to your local social media followers. You can send them email invitations from your mailing list. Give a reason to tune in through live stream. Offer discounts to customers who watch online and comment on social media. Share real-time photos from an event on social media. There are so many creative ways to bring offline event online. Make use of it!

6. Build a mobile app

Smartphones are a powerful tool for marketing. You could build an app designed specifically for your medium. Consumers nowadays value convenience and ease of use. It’s more convenient if they can access everything, they might need from your business in one well designed mobile application. Make use of this fantastic mobile tool to bridge your online and offline marketing as consumers carry it with them wherever they go.

7. K.I.S.S.

Keep it simple stupid! Use your physical marketing collateral and store space to direct guests to your online efforts. Use signage to refer your guests to your online platforms of choice. If you have an undecided shopper, give them a flyer to an online discount to take with them when they leave. Ask satisfied clients or customers to leave a positive review for you. Integrating your marketing doesn’t have to be hard. Make it easy for your consumers to find you online by sharing your website and social media.

Strategise and prioritise the marketing channels that are most valuable to your business. These channels are where your actual customers are. Everyone should aim to keep their marketing consistent across all channels. Remember that integrated marketing strategy drives consumers to engage and convert both online and offline will serve your business best.

Business Branding In 2020: The Ultimate Guide

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• Collaterals

Setting aside a budget to produce collaterals that are useful and significant for the festivities of Chinese New Year is a very smart way of marketing your brand! Some items you can consider producing for your partners and customers are red packets, a paper bag to keep those mandarin oranges during visiting, a Lunar calendar or even a Chinese New Year greeting card.

This is a wonderful way of keeping your business and brand on the mind of your customers and partners during Chinese New Year, as they are reminded of you as they go about their festive routine! These are practical and useful collaterals that will be much welcomed when you give them out, that they’d hardly be tossed aside and forgotten, like what tends to happen to many novelty collateral items. Make your marketing dollar really stretch with these Chinese New Year collaterals!

• Social media campaigns

Digital marketing campaigns over the Chinese New Year period are a great way to engage with your customers and ring in the New Year with them in a fun and 

creative way. An effective social media Chinese New Year campaign will span several platforms and if you really want to go for the biggest fish in the sea, you’ll want to use WeChat or Weibo as one of the platforms on your social media campaign plan. These are the biggest and most popular chat platforms in China.

One of our favourite Chinese New Year social media campaigns in recent times has to be Tiger Beer’s #SayItWithTiger campaign – a digital campaign centred around a microsite with a greeting generator that enables users to create authentic Chinese New Year greetings with popular phrases. It has global celebrities Liam Hemsworth, Diego Costa, Emily Ratajkowski and Chris Both behind it, who all made their best versions of a Chinese New Year greeting. The campaign spanned several social media platforms including Instagram, Weibo and WeChat. This campaign was hugely successful not just in Asia but all over the world!

• Limited edition product launches

Brands love to do this during Chinese New Year, releasing special, limited edition items that commemorate the Chinese New Year. These items are usually presented in colours of red and gold, with the zodiac animal of the year prominently featured. Popular Chinese phrases or characters denoting wealth, prosperity and good luck are also included on such items. Prada and Dior released monkey key rings last year during the year of the Monkey. Apple released two exclusive red Apple Watch sport models that were only available for a short time. Nike launched a pair of customised sneakers with the Chinese characters for “getting rich” and “fortune” on each heel – but this was ill-conceived as the two characters actually meant “getting fat” when put side by side.

If you want to try this strategy out, we really recommend going into the mind of the Chinese market and understanding how certain characters or imagery will be received, from their perspective! Getting an agency to help you think through the nuances of such a project would be very helpful in preventing inadvertent misrepresentation.

The post Marketing Strategies for Chinese New Year! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.