The sacrifices, strengths and steadfastness demonstrated by the women around us never fail to inspire. And this month, we shine the spotlight on them.

In the fast-paced and dynamic marketing industry where agility, versatility and astuteness are demanded at every moment, our lady bosses, working mums and women warriors are constantly pursuing excellence. Despite work life bleeding into private lives with work-from-home arrangements, the demands of child-rearing and a million things vying for attention at once, they remain pillars of strength that uplift and steer the company in the right direction.

ENCE Marketing Group is a big advocate for having women in management and giving them a stake in leadership. Boosting women leaders is part of the company’s practice and giving them opportunities to rise in the industry is an everyday occurrence. With a strong support network where women support women, the whole team moves forward seamlessly.  

With International Women’s Day this month and Mother’s Day coming up in May, we give you 3 ideas to show appreciation for the women in your life. Whether they are your bosses, female colleagues, mothers, aunts, sisters, cousins or your partner, these gift ideas will certainly make them feel special!

1. Send Her Flowers Using the Speediest Gifting Platform

Does she deserve your appreciation IMMEDIATELY? It’s possible with Ferns N Petals’ Same Day Delivery, 1-Hour Delivery, Midnight Delivery, Morning Delivery and Fixed Time Delivery that ensures that your thoughts and well-wishes are communicated anytime.

Corporate clients are afforded an even higher level of service, with a dedicated customer service officer just a phone call away to help with corporate gifting initiatives. The customer service officer will carefully consider the requirements given and come up with proposals after which the chosen items will be dispatched.

Choose from an ample array of thoughtful presents and personalised gifts to express your appreciation to the women in your life at www.fnp.sg and read more about them here.

2. Treat Her to Delicious and Guilt-Free Taiwanese Fruit Tea with Hot and Cold Options

Office ladies, working mums and stay-home-mums can be a busy bunch. A delicious pick-me-up during the day would be welcome treat and Yifang Taiwan Fruit Tea offers just that. The brand is even inspired by a female figure. How apt to celebrate International Women’s Day

The story of Yifang Taiwan Fruit Tea began in the kitchen. Married to a young farmer who toiled in the pineapple plantation to earn a livelihood, the founder’s grandmother, Yifang, decided to make him a refreshing pineapple drink using overripe pineapples which she braised into homemade jam. More than three generations later, her legacy lives on in more than 1,500 outlets in countries such as the United States, Europe, Australia, New Zealand, Japan, China, Hong Kong, Dubai and the South East Asian region.

Fresh fruits are made into jam with no artificial flavourings or concentrated juice added, preserving their natural taste without any additives.  For that added touch of sweetness, golden crystals of natural cane sugar are infused into the mix for a pleasant aftertaste that is not cloying like sucrose and fructose.

The Yifang Fruit Tea is a cup of premium mountain tea mixed with delicious pineapple jam, tangy passionfruit, and zesty lemon, apple and orange slices. For time-strapped office workers hungry for a filling guzzle instead of a post-lunch quencher, the lavender-hued Taro Latte with its freshly-mashed taro paired with fresh milk is a satisfying beverage. Drinks such as Ginger Lemon Tea, Longan & Jujube Tea and Pearl Ginger Black Tea Latte are served warm and are certainly Ah Ma-approved!

Drop by Yifang Taiwan Fruit Tea outlets at Shell Sengkang, Shell Bukit Batok Nature Park or Canberra Plaza to pick up drinks in the heartlands, or sip on fruit tea in town when you head to Change Alley Mall or Orchard Central. Follow them at www.facebook.com/yifangtea.sg and www.instagram.com/yifangtea.sg for latest drink promotions!

3. Go Beyond For Her With Stylish Wireless Earbuds

Complement the women in your life this International Women’s Day. Planet Beyond’s latest range of sophisticated, wearable technology fuses style with technology

Planet Beyond’s expansion into Asia introduces its unique concept to the market with the PBX01 Earphone and the PB02 Powerpack, both of which are sophisticated devices of the highest quality and performance.

Additionally, its aesthetic styling has been purposefully crafted to exude elegance and refinement. A wide array of decorative attachments for the earbuds (SGD108) can be added for an additional personal flair. These come in 4 whimsical designs of shooting stars, constellation, leaves and supernova, made to stand out in either gold, silver or rose. Taking inspiration from nature and the cosmos, delicate embellishments in the shape of constellations and leaves can be chosen from a range of designs.

These enhancements can then be paired with the PBX01 earphone as a statement of individuality and personal style. The delicate Leaves Décor folds across the ridge of the ear and extends from the PBX01 in an unabashed testament to conservation; like a cascade of autumn leaves unfurled upon a golden branch. The Supernova Décor is festive and exuberant, dazzling with the radiance of a thousand suns, leaving a lasting impression in its wake. Staying the course with its concept of cosmic proportions, the Shooting Star Décor takes on a decidedly quixotical twist. It is a playful design that is dynamic and evokes the wonder and awe of the celestial spectacle. Completing the collection, the Constellation Décor takes its muse from the multitude of lights that adorn the night sky. Just as the twinkling stars are cast across the heavens and into the depths of twilight, this piece emblazons the PBX01 in the majesty of the constellations.

 Enter another world when you find out more about Planet beyond here.

The post Celebrating Our Lady Bosses, Working Mums and Women Warriors! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

A blog article detailing valuable insights from our managing director, Angela, was planned as a wrap-up of the year that was 2020, and a forecast of the year to come. The content team strategised early, booked the boss’ time for a quick chat, scheduled the appointment into the calendar, set several alerts… but something cropped up every single time. A client’s call, a staff meeting, a business pitch that overran, a trainer from an online course who delayed the lunch break, a networking session… she simply had no time.

“I don’t even have the time to drink water,” she mused as she hurriedly poured a glass for herself when we finally caught her on a Friday evening as the rest of the staff were packing up and heading home.

We gave her a pause to chug a few mouthfuls before shooting our questions. Time with Angela was right in front of us, and we grabbed it.

Finally, we’re speaking to the managing director of ENCE Marketing Group, who has obviously not had a slow or quiet 2020.

ENCE Marketing Group was established on 13 June 2007, and 2021 marks 15 years of this SME in the business. That is no mean feat for a homegrown marketing agency that has weathered various storms, and now the Covid-19 pandemic.

“We’re not really affected by the pandemic,” Angela asserts. That is a bold statement but one that can only be declared by a company that is agile, efficient, innovative and driven. The onslaught of Covid-19 has affected events, work arrangements, company budgets, marketing channels – in general, everything that was normal to us. Yet, the company adapted easily, and life went on.

Of course, it only seemed smooth on the surface. Since seven years ago, Angela, ever the advocate for transformation, was already introducing cloud-based processes and systems into the company’s SOP. Instituting change within the company, especially when there was no external force like a pandemic driving the change, was not easy but she was firm in her vision.

“The future is mobile and agile. Inertia is probably the worst thing to have as a marketing agency,” she observes.

With the company’s cloud-based processes, organised filing system and agile system in place, shifting to a work-from-home arrangement proved to be a smooth transition. She never imagined a fully remote work environment mandated by a global pandemic, but she ensured that the company’s agility always allowed for any situation.

“Communications is a difficult thing to systemise. You would imagine that it was more based in ideas, than numbers; reach than value; relationships than strategy; but it can be done and it has brought us, and our clients, to where we are today.”

“We see many examples of SMEs and PR firms remaining as boutique agencies where the team is kept small and business growth is always limited by resources. With the mindset of agility, we are able to cater work for a bigger team with an emphasis on communication and teamwork to get everyone on the same page.”

A team rowing the boat towards the same direction together is an analogy that she always uses.

“Over the years, we have managed to build an ENCE community where the staff share similar ideals despite vastly different backgrounds,” she says with pride.

In 2020, ENCE Marketing rolled out various schemes to help new and existing clients cope with the uncertain times.

The PR arm, Affluence PR, offered retainer clients a complimentary contract extension of two months, to help shoulder some of their clients’ business costs during the circuit breaker period.

In an act of solidarity for SME clients, the firm decided to offer as much support as they can to their clients in the most badly affected sectors, in retail and F&B.  In April 2020 when the Circuit Breaker first kicked in, Affluence PR had already offered deferred payment schemes to clients that needed to conserve cash to keep their businesses afloat.  Towards the end of the Circuit Breaker and after assessing its own finances and business continuity and viability, Affluence PR ascertained that it is in a stable position that will be able to support its clients and to help other SMEs tide over this period. 

ENCE Marketing Group also launched a no-risk, guaranteed sales and new leads marketing package only for SMEs. This package is exclusively for SMEs that need to pivot their business to go digital, but lack the funds to do so.  

“Our team is also fully committed to put in our maximum effort to help SMEs go digital,” Angela says. “Despite the perceived time savings of not having to travel to work, our team has actually been putting in longer hours to upgrade ourselves, learn new technologies and then pass on this knowledge to our clients.  Besides the daily operational work, we are spending more time now to help clients build their online and digital marketing infrastructure.  Government support in the past year has also been very helpful, and has enabled us to extend this help to clients.”

When asked for her predictions in the marketing, PR, events and design landscape for 2021, “digital branding” comes up frequently. “Brands are looking to create new identities for the online marketplace. They are motivated to innovate, create a new brand name, refresh their logo… it’s all about taking risks in 2021.”

One thing that stays the same, however, is her goal for the year ahead. “To do better” – which is something that she looks forward to doing every year.

We notice the time ticking away and her phone buzzing with more incoming messages and notifications. We decide to end our conversation here and dangled a last question on a somewhat more personal note.

“What was your biggest takeaway from 2020?”

“Always look for the silver lining.”

And that’s it. We think back about how we were worrying about the timeline of the article, but felt comforted by the fact that maybe it came at the right time. It all fell into place like how 2020 did.

The post A Message from Our Managing Director appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

United Kingdom, 2020 – LUXlife magazine announces the winners of the 2020 Food & Drink Awards.

This year has been the harbinger of challenge, and perhaps no more so than for the hospitality industries. Simple things, such as having food traffic, have been far from guaranteed. For many, it’s been a year of ‘worst case scenario’. Something that couldn’t possibly be planned for.

However, that’s not to say that 2020 has been completely void of achievements and success. Because, out of the many challenges 2020 has brought to many a threshold, it has also offered an opportunity to adapt in unexpected ways. Businesses have capitalised on uncertainty and wielded impressive reputations and expertise to bring about new achievements. New successes. New growth. It is with that in mind that LUXlife launched this year’s Food and Drink Awards. To celebrate every success, no matter how small they may seem.

Chug – Singapore is awarded the Most Innovative Exclusive Nightlife Recommendation App 2020.

Commenting on the winners of this year’s awards programme, Coordinator Katherine Benton stated: “It’s been a difficult year for the hospitality and food and drink industries. With that, I offer my sincere congratulations to all of those recognised. I hope you have a better, and thriving year ahead.”

To find out more about these prestigious awards, and the dedicated establishments that have been selected for them, please visit https://www.lux-review.com/ where you can view our winners supplement and full winners list.

The post Chug – Singapore Won Most Innovative Exclusive Nightlife Recommendation App 2020 appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Writing for social media, as a consume-at-a-glance platform, should be the epitome of conversational content marketing. It is where brands connect directly with their target audience in a sea of other brands that are constantly pushing out engaging content.

Read on for trending tips to make your social media content relaxed, readable and relatable!

1. Quotes Stand Out

Pull out an attention-grabbing, retweet-worthy quote from a piece of content that you’re sharing. Highlighting the quote in your social media post encourages the reader to click to find out more, especially if it seems valuable to them. It could be a personal anecdote, an inspirational phrase or insights that will enrich the reader’s life.

2. Play With Rhythm

It’s easy to fall into a monotonous, formal tone when writing as many writers do not write like they speak. And that is the gist of conversational writing – to be casual, relaxed and to write as if you’re speaking! This does not mean simplistic writing but writing to be understandable and to get the message across in the simplest way possible.

Rhythm in writing is often a tie-breaker. Change it up!

One way, according to content marketer Ann Handley is to “use all-caps, single-word agreement or disagreement”. As in THIS, TRUTH, YUP, NOTED, NAH.

These single worded terms will break up the monotony and are words that are often peppered in our daily conversations. Have fun with it!

3. Express Why Your Content is Relevant

Another tip from Ann for social media content writing is to “express cliché or popular agreement or disagreement sentiment”. Throw in fun phrases such as “Just me?”, “Who can relate?”, “Just saying what you’re thinking”. These make your audience automatically connect to what you’re saying. Chances are, if you’re thinking it, someone else is too! #youarenotalone

4. It is Only a Story When It is Retold

Many brands understand that content involves storytelling. Storytelling is also crucial in brand voice and brand identity. However, many do not realise that a ‘story” means that it is repeated and retold because of the value it carries. Include a personal anecdote, centre the story around a key relatable figure and make it personable.

If you’re selling disinfectant, do not laud the features of the product but how a mother uses it to keep her family safe; if you’re selling home-baked goodies, showcase your bakes along with a personal story of being a home baker during these trying times!

5. Visuals are Content Too

Content includes copy, images, videos, hashtags, links… Make sure that your social media creatives are optimised for the platform. If possible, let the visuals do most of the talking. The more appealing the visuals, the more likely people will “read” the post.

So there you have it! 5 tips to make your content more attractive!

The post 5 Tips to Write Social Media Posts That People Will Read appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Convert your Instagram account to an Instagram business account

Upgrading your Instagram account to a business account is a must if you are a brand, influencer, or business. You will be able to add shoppable tags to your images, and you will also be able to promote posts, create advertisements, you will be getting access to Instagram Insights, and much more. To convert your Instagram account to a business account, you will need to connect it to your Facebook Business page. This action will sync both accounts and upgrade your Instagram profile to a business account.

Create a product catalogue on Facebook

Step two is to create a product catalogue on Facebook. First, make sure you use the shopping Facebook page template, once you have selected this template, you will have access to the Facebook shopping attributes. One of which will be a shop section. You will have to wait till Facebook approves your account, which can take a few hours to a couple of days. It’s worth noting that if you have multiple catalogues from different businesses you should consider using Facebook Business Manager to create your catalogues. You can also create a shop on Facebook by using BigCommerce or Shopify.

Adding shoppable tags on Instagram

After receiving a notification from Instagram telling you that your account has been approved, you will be able to start using Instagram shoppable tags in your stories and stories. After this, you can choose the catalogue you created on Facebook and press done. Now you can start tagging posts with products from your catalogue. You can currently tag up to five products per image, or up to twenty products per carousel. If you are using more than one tag per image, make sure each tag touches the right product so as not to confuse your viewers. 

Shoppable videos

Engaging shoppable videos are another great variety of shoppable content. Videos are a famous and interactive type of content available out there. Shop ability can be added to the videos by embedding in video advertisements for buying the products featured in the video. The users can get shoppable details for products in a dedicated video advertisement by brands. Videos are shared much more than any other form of content. This would provide extended exposure and fresh traffic to your business.

Shoppable articles

Blogs and article posts have their sperate loyal audience. This loyalty of the audience shows that the articles are delivering valuable and informative content to its users. Shop ability in an article is a great way to sell the products parallel to content engagement subtly. Product discussion accompanied by visuals and instant shop ability will greatly influence the viewers.

Does it work?

Instagram shoppable posts look like a winner for Instagrammers and brand alike. Instagram boasts over one billion Instagram accounts that are active every month. This makes Instagram a key platform for brands, businesses, and E-Commerce stores.

Final thoughts

Instagram shoppable posts are already having an impact on business traffic and sales. Instagram is no longer simply about inspiring its users. It’s slowly transforming into a full-blown shopping channel, and one you can’t afford to miss out on. With an integrated marketing campaign for your business coupled with E-Commerce presence, your brand will get closer to your target audience, no matter the amount of social distancing measures in place!

ENCE Marketing Group was established to group the various facets of marketing under one roof to provide clients with an integrated marketing approach. ENCE is listed on DesignRush as one of the leading Marketing Agencies in Singapore.

The post Reach Your Customers Online appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

The digital era has heralded new tools, new platforms and new digital marketing tactics that probably did not even exist 5 years ago. Integrated Marketing emerged in the 1990s as a new discipline in the advertising industry. Today, despite the dizzying mix of marketing strategies that include content marketing, direct mail marketing, influencer marketing, social media marketing and experiential marketing, the essence of Integrated Marketing is still unchanged – to communicate the same message to an audience.  

True success lies in integrating your marketing strategies across platforms to help you convey the message more effectively through multiple channels.

Here are 7 Integrated Marketing tips to help amplify your brand message:

1. Keep your messaging consistent across all platforms

Consistency is the first and most important rule for creating an integrated online/offline marketing strategy. Your brand must represent itself consistently to build consumer recognition and trust. Consistent messaging allows customers to get to know your business and the message you’re sharing. Customers can’t trust your business if they don’t have the opportunity to experience your brand in a consistent manner. Here are three ways that consistent branding will strengthen your business:

• Easy brand recognition leads to positive association
• Consistency provides an advantage over the competition
• Increased perceived value leads to higher sales

Customers want an experience that they can depend on, this means offering the same promotions across multiple channels. Using consistent branding includes your business name, logo, colours, and language so that they can recognise your business. The easiest way to blend your online and offline marketing is to be consistent across all of your platforms.

2. Engage in teaser advertising

Curiosity is powerful. People enjoy the experience of being intrigued in entertaining ways. People want to know everything, and teaser campaigns take advantage of this. The obvious path for a teaser campaign is offline to online. Drop the teaser online and then direct your audience to your website. If you are planning an event, tease your event online through your social media channels or an exclusive email campaign to motivate customers to attend it. If you are offering a special flash sale, tease that online so that shoppers are primed to jump into action when the opportunity presents itself. Just be creative and you will find all sorts of ways to use curiosity to drive your consumers from one platform to the next.

3. Reincarnate your content marketing

Amplify and integrate your online and offline efforts by recycling your content on multiple platforms. Create an infographic, post a short quote with a link to the full article on social media, like Instagram, Snapchat, Facebook, and Twitter. Don’t stop with online platforms. Pitch your content to publications that your audience wants to read. Maximise your return on the investing time and effort to develop content. You will build trust and recognition as an expert in your field.

4. Get personal in your customers mailboxes

By personalising URLs, you can help create trackable, customised interactions with your customers. A targeted and personalised page has a greater chance of success that throwing one message out and hoping that it appeals to everyone. If you want to integrate your online and offline marketing, reaching out via direct mail is a fantastic blend of old and new marketing techniques.

5. Bring offline events online

Create offline marketing events that consumers will truly want to experience; these offline events can reach a greater audience if you bring them online as well. You can advertise your event online to your local social media followers. You can send them email invitations from your mailing list. Give a reason to tune in through live stream. Offer discounts to customers who watch online and comment on social media. Share real-time photos from an event on social media. There are so many creative ways to bring offline event online. Make use of it!

6. Build a mobile app

Smartphones are a powerful tool for marketing. You could build an app designed specifically for your medium. Consumers nowadays value convenience and ease of use. It’s more convenient if they can access everything, they might need from your business in one well designed mobile application. Make use of this fantastic mobile tool to bridge your online and offline marketing as consumers carry it with them wherever they go.

7. K.I.S.S.

Keep it simple stupid! Use your physical marketing collateral and store space to direct guests to your online efforts. Use signage to refer your guests to your online platforms of choice. If you have an undecided shopper, give them a flyer to an online discount to take with them when they leave. Ask satisfied clients or customers to leave a positive review for you. Integrating your marketing doesn’t have to be hard. Make it easy for your consumers to find you online by sharing your website and social media.

Strategise and prioritise the marketing channels that are most valuable to your business. These channels are where your actual customers are. Everyone should aim to keep their marketing consistent across all channels. Remember that integrated marketing strategy drives consumers to engage and convert both online and offline will serve your business best.

Business Branding In 2020: The Ultimate Guide

The post 7 Integrated Marketing Tips to Amplify Your Brand Message appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Brands can play their part to come up with Mother’s Day ideas that will reward their customers and their Mums. It may be just one day in the entire calendar but your audience will remember the fond memories made and the family time spent. These are immeasurable and are all part of marketing magic for Mother’s Day!

1. Promos to Reward Mum

Gift a freebie and you can increase customer retention and attract many new shoppers. You do not have to offer anything fancy or exorbitant as a giveaway. A promo code, a discount, free or upgraded shipping are great ideas as exclusive rewards for mothers. One way is to create a coupon exclusively for Mother’s Day. Mothers can enjoy discounts on selected items or storewide discounts using this promotion.

Or offer free gift-wrapping for shoppers during Mother’s Day season to help time-strapped workers who are rushing to get gifts. It is a sweet touch that saves time and earns customers.

2. Gift Guide For All Your Great Products

Here’s a guide for your gift guide:

1. A gift guide should target different mum personas. A yoga lover, home cook, a teacher, a gardener and a CEO are considerably different in terms of personality.

2. Gift guides should come in different forms that are optimised for your channels. Blog posts, infographics or an engaging image… all of them work but make sure that they are well-designed!

3. Write a compelling guide copy that converts. Use sensory words to make the audience see, hear, smell, taste or feel your words for them to get their hands on your products!

4. Include both affordable and luxurious items to appeal to shoppers with a different  budget.

3. Reminders for Mother’s Day

For busy individuals who forget key holidays and dates, give them a nudge closer to the date as a service. Use a popup to remind them of Mother’s Day when they add an item to their cart or leave your store without making a purchase. To create a popup reminder where users will not immediately hit the “Close” button, use a simple design tool that allows you to create engaging and interactive designs such as a spin-to-win game.

4. Share Selfies, Photos and Videos

Social media is for sharing moments. Run a photo contest for Mother’s Day where followers have to share a selfie with their mother or someone who is like a mum to them. You can pick three winners and gift them with products they will enjoy – serums, makeup, a free dinner for two or two-for-one bubble tea deals. For very active followers, ask them to upload a video dedicated to their mums or kids. Remember to create a hashtag to capture these social media moments!

5. What Kind of Mum Are you?

Quizzes are a great way to engage with your audience and get some insight into them at the same time! Get your customers to take part in a “What Kind of Mum” are you quiz online where you can make it a true or false or multiple choice questionnaire. After they submit their answers, they can enter their email to have the answers sent to them – which allows you to build your database at the same time. Score!

6. Conduct a Poll for Mums

Instagram polls are easy to create and can especially target young mums. It is a quick, fun and cost-effective way to drive engagement on your social media page.

7. Collect Messages, Stories and Memories

It is easy to forget the sacrifices our mothers make for us on a daily basis. Whether it’s a small gesture or a big sacrifice, it is always nice for them to feel appreciated. Create a contest for your followers to express their love and appreciation for their mums. Reward participants with a small gift that they can share with their mum for this special occasion.

8. Mum’s Advice is Often the Best Advice

For mums who love beauty products, give them a little pampering this season! Run a campaign where your followers list the best beauty advice that their mum has given them. It will be a collection of invaluable beauty tips from the beautiful women in our lives that can be shared with every women out there. Gift the winners with a set of beauty products that they can share with their mothers.

9. Go Matchy With Mum On Social Media

Engage the help of parenting influencers this Mother’s Day. Pick mummy bloggers, mother influencers and working mothers for this campaign to showcase your product such as matching mother-daughter clothes, beauty products or accessories. Influencer posts will drive engagement and viewership with their aspirational visuals and powerful messages that their thousands of followers keep tabs on – motivating them to do the same and possibly, make your Mother’s Day campaign

The post Marketing Magic for Mother’s Day appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Over our 12 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped ENCE Marketing into what it is today. We are staffed with a good number of women marketers, most of whom are in leadership positions. With no intention to stereotype, we notice that women bring with them a certain meticulousness, attention to detail, ability to multitask, nurturing nature and innate ability to mediate and sooth ruffled feathers – all key qualities for anyone at the workplace, especially in a marketing agency.

It’s not everyday that the power, strength and grace of all women are celebrated, so use this special day to show your appreciation to your female customers and women in your life!

How are some marketing ideas for International Women’s Day 2020!

1. Treat the ladies to special deals and discounts

We all love a good bargain!

Promote special deals on your social media channels and put a time period to encourage more participation. To leverage on user-generated content, get your audience to submit content or share snippets on their own channels while tagging the women they are showing appreciation to. Make it a contest or reward everyone with a small gift to spread the love and the virality!

2. Women, only

Depending on your brand and its suitability, consider running on women-only promotional campaign as a gesture of appreciation for your female customers! To make it more targeted, filter only the female demographic in your social media campaign, or email database, so that your target audience will receive your message and feel acknowledged and rewarded.

3. Acknowledge your staff

A personal touch always makes content that much more interesting. Post a picture of your female employees, but you do not have to neglect the guys! Use this opportunity to show appreciation to all your staff and let them be seen by your customers. Your brand will come across as a fun and accommodating workplace, and a brand that cares and makes an effort to connect with their staff and audience.

4. Launch a CSR Campaign in the name of International Women’s Day

In today’s day and age where a small act of kindness or an effort to give back to society is crucial to show that your brand is still rooted in human values, consider running a CSR campaign that is linked to women. It could be donating funds to a charitable organisation that roots for women’s rights, or volunteering with an organisation that is in line with a cause that your brand is compatible with, such as breast cancer awareness or support for single mothers.

We wish all our staff, clients, friends and family a happy International Women’s Day 2020!

The post Happy International “WomENCE” Day! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Through marketing, your brand and products gain a wider exposure to the buying public. These are also opportunities to show prospective clients what you have to offer. Communicate the reasons as to why they should choose you over your competitors.

This is exactly what a marketing agency in Singapore like ENCE Marketing Group can help you with. With our expertise and an array of marketing services, we let you focus on what you do best and that is providing high-quality products and services to your customers.

However, if not implemented right, there are marketing strategies that actually drive away consumers instead of attracting them. Sometimes, it is not the strategy per se, nor the technique. The failure lies on how the strategy is executed and how it is perceived by the customers. There are many things that can go wrong and make customers leave. Some of these are:

Redundant and irrelevant messages

Customers do not like getting messages that only aim to advertise a brand. They need messages that would update them on changes and benefits in the actual product they consume. Many customers leave because they are not engaged and feel like they are subscribing to a TV Shopping channel instead of getting an actual and relevant newspaper.

Generalising treatment

Do you send emails that greet your clients with “Dear Valued Customer” instead of “Dear Mrs. Davis”? You might want to change that approach first. Customers actually like being addressed as if the marketers and manufacturers knew what they purchase and why they do so. Avoid communicating to your customers in an impersonal way and you’re already on the right track.

Undervalued subscription

Selling your customers a dozen eggs and promising them they would get only a piece of bread with it as a promo is not likely to make them buy your products. They need something that would be of great value to them. Sometimes, they do not even need a promo to go with their purchase. They just need to make sure they are getting their money’s worth.

Know all of these would help you utilise a marketing strategy that would not only attract customers but would also make them stay with you for as long as you serve them. There are many ways through which you can do this. Here are some tips:

Do thorough market research

Get to know your clients first! Many brand owners and company heads miss the point of getting to know their customers. This is very important. You need to know what people need so you can give it to them. You cannot keep on producing sugar and hope to supply, for example, a diabetes rehabilitation clinic. Or produce flammable gas and supply a cigar shop. You see, what you need is to have clients that can relate to you so they can trust you and keep coming back to you.

Engage in content marketing

When you already know who your market is, you can plan already on what you can tell them. No more impersonal email responses, send-to-all SMS advertisements, and general taglines in giveaways. Personalised content may be time-consuming but the returns are tangible. Your clients would feel like you actually want to talk to them – build a relationship. They would feel that you like hearing from them and that their concerns would not go unnoticed. This would help them decide to come back to you every time regardless of the many new brands that potentially compete with you.

Invest in experiential marketing

Now, this is probably the most expensive of marketing strategies that you can utilise. Events, activations, and booth set-ups are indeed costly. However they get you closer to your clients in a way better than content or research can. This would also get your clients continuously excited with every new item you offer. They will look forward to events to actively participate. This way, they will be with you for a longer time hoping that they can enhance their experience in the same way.

You can get started with any of these marketing strategies whenever you want. Of course, it will be best if you get into marketing as soon as you launch your company or product. This will raise your brand profile immediately and interest customers to try on what you have to offer them. Eventually, your brand name grows with them, become a part of their daily lives, and hopefully a permanent fixture altogether.

ENCE Marketing Group can help you in this endeavor. We are a marketing agency in Singapore that have a dedicated team who are well-versed in the art of marketing. Together, we can work with you to determine the best strategies to use and the goals you want to achieve for your company. All it takes is just a little patience, courage, and maybe a cup of coffee. Let’s grab a cup and chat today.

The post How to Win the Hearts of Your Consumers Through Your Marketing Strategy appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

At ENCE Marketing Group, we craft experiences. We help brands speak. WE connect the dots for you so YOU don’t have to. Talk to us today and let us help you with your marketing needs through multi-channel approach in specific public relations, experiential events management, appealing design and memorable advertising, backed by our beliefs and framework for measuring marketing success.

Having planned and executed successful marketing strategies for the past 10 years, we’ll share some ideas that you can adopt for starters … in this discussion we’ll use Halloween as a point of reference.

Go with the classic: Trick or Treat!

You know how there is really not enough places to have kids to do trick-or-treat activities? This is a challenge faced regardless of whichever part of the world you are are in. If you are a retail or an F&B brand that has stores in very conspicuous places like the mall, in weekend markets, or in a commercial complex, joining the trick-or-treat fad is really not a bad idea. For one, it is a wonderful way of opening up your stores to your current customers and to new ones too. This is especially applicable when you have a premium-looking store that scare budget-conscious buyers, you can encourage people to actually look around and see what you may have to offer them. Finally, participating in a highly commercialised activity such as this does good for your reputation in terms of how flexible you are as a brand—you can show how you range from elite offerings to getting on with the masses.

When you decide to join in on the trick or treat festivities and it is not something you have done before, you might think that informing people that your business is starting to get involved might be a difficult. These days, you can easily announce the event online and put up creative and catchy posters on your stores. As long as you keep your doors open on trick-or-treat day and make your stores welcoming, you are sure to have kids entering your premises —while their parents shop and dine, of course!

Host and make a contest out of a dress-up party under your brand!

One other thing people do not miss out on Halloween is the dressing up. Costumes are a HUGE part of Halloween events. People always go out of their way to be the understated rock star or the gruesome monster. Using this very idea for your marketing event would definitely be a good idea. Hold a party, make it as public as possible. You can set up a costume party in a large pavilion and sell tickets for it. You will be surprised at what a success that could be. Halloween, after all, is for party hopping and finding out how impressive everyone’s costumes are!

You can make the event brand-centric in that you sell tickets via your brand. For example, if you have a retail store that sells clothes, sell discounted tickets for every item purchased. If you own a restaurant, give free tickets to large groups who will dine in. Using your brand to market the tickets and then the Halloween hype to actually get people to join in is a good combination. It would help you sell and at the same time achieve brand awareness.

Do something uncommon: Partner with media brands and set-up a drive-in theater for Halloween movies.

Now this is not something most people do on Halloween. But scary movies are definitely another Halloween staple. You can mix it up with that drive-in theater people love to do on Valentine’s, open up a huge venue where people can park their cars leisurely and sit on it while watching the movie on a projected screen. Of course, you need to partner with media brands. You would need permission to play out films and the set-up of the projected screen.

In one way, this would help your brand be more popular especially among the teens that are always looking out for more fun ways to celebrate Halloween. In another, more business-effective manner, you get media exposure for your brand. The media is a very strong ally; they can help your brand reach market segments that you would not normally encounter.

Now that you’re armed with some ideas, time to put them to action! Be it Halloween trick or treating or a different festive celebration, getting involved in seasonal celebrations might just work wonders for your business. If you still can’t decide on what cards to play this Halloween, let ENCE Marketing Group help you with all your marketing strategy needs. We are a marketing agency in Singapore that have a dedicated team who are well-versed in the art of marketing. Together, we can work with you to determine the best strategies to use and the goals you want to achieve for your company, for all seasons. All it takes is just a little patience, courage, and maybe a cup of coffee. Let’s grab a cup and chat today.

The post Effective Marketing Strategies For Retail and F&B Establishments in Singapore appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.