As part of the Marketing Monday programme on Money FM 89.3, Angela spoke about what a marketing plan is. She expained how a new business might go about setting it up. She also touched on methods to measure the return on investment of your marketing efforts.

Angela also discussed ENCE’s proprietary framework, marketing for returns, and how to spend your marketing dollars in the best possible way. Accordingly, she gave examples of successful campaigns run by ENCE marketing group and how to emulate them. As one of the leading marketing agencies in Singapore, we are proud to have lent our wisdom to Money FM listeners. To listen to the full interview, click here.

Angela Sim is the managing director of ENCE Marketing Group. She has 16 years of marketing and 7 years of PR experience. Having been a pioneer in kickstrating marketing for lifestyle brands like Nakamichi and Whirlpool, she understands how to create positive PR for her clients. She now heads her team of marketing specialists at ENCE to create positive PR in Singapore for her clients.

ENCE Marketing Group is a SIngapore based marketing agency providing a full-suite of marketing services. We provide PR services in Singapore for retail, F&B and medical companies. Our design and digital marketing teams bring your vision to life, whilst our events team connect you to your target audience. To discuss your company’s marketing plans, get in touch with our team today.

Watch the full interview here:

https://omny.fm/shows/money-fm-893/marketing-monday-setting-and-measuring-the-returns

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But did you know that the festive season is also a good time to market your product and services to your customers?

We’re here to share some useful tips on how to take advantage of the festivities to propel your business further by leveraging on a seasonal integrated marketing campaign!

1. Adopt a content-driven approach

Shopping takes centre stage during the year-end festivities. That is why the main theme of “content-first” approach stays true during the season. Make use of content marketing as a method to reach out to your customers by offering some extra level of value.

Examples of content marketing could include gift recommendations and shopping guides for different personas. This is useful for your customers in getting a full picture of your products or services, and how they may be well suited for one persona over the other.

1. Use visuals to win the hearts (and eyes) of your customers

Human beings are visual creatures; we are naturally attracted to anything beautiful.

Images can convey a story and capture the attention of your customers right away, as compared to reading a blog or browsing an article, which works well in the fast-paced era we are living right now.

That is why you should use captivating visuals such as photos, images or even videos, to showcase your products or services during the festive season.

1. Spruce up your social media

Social media is an effective way to engage with your customers online. Together with the use of visuals, it becomes a formidable marketing force to reckon with.

Make use of this festive season to spruce up your social media platforms, such as Facebook and Instagram, with visually captivating images of your products and services to attract both returning and new customers.

Also, you may also wish to include a short and impressionable hashtag and integrate it into your social media marketing and campaign. This helps to create engagement with your customers and capture their attention online.

1. Share good tidings with your loyal fans via email

If you have an existing targeted email list, this is a certainly a good time to use it in your marketing campaign.

Besides using visuals to capture their attention, you should make use of witty texts and copies to ignite the festive mood further. As a sweetener, you can also include exclusive privileges or discounts to entice your customers to purchase your products or services.

Remember, for anything that is worth doing, it is worth doing it right. If you need to find the sparkles to develop a memorable festive marketing campaign, talk to us now!

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CMO stands for Chief Marketing Officer. In this segment of Marketing Mondays, they discusssed the role of CMOs and how it fits into an organisation. With the recent announcement of CMOs stepping down at major corporations, it was a natural question to ask – are CMOs still relevant today? Listen to the interview below to hear what our managing director, Angela, had to say about this.

As one of the leading marketing agencies in Singapore, we are proud to have lent our wisdom to Money FM listeners. For Angela’s previous appearance on Money FM, talking about ROI in marketing, click here.

Angela Sim is the managing director of ENCE Marketing Group. She has 16 years of marketing and 7 years of PR experience. She was a pioneer in kickstarting marketing for lifestyle brands like Nakamichi and Whirlpool. Angela understands precisely how to create positive PR for her clients. She now heads her team of marketing specialists at ENCE to create positive PR in Singapore for her clients.

ENCE Marketing Group is a SIngapore based marketing agency providing a full-suite of marketing services. We provide PR services in Singapore for retail, F&B and medical companies. Our design and digital marketing teams bring your brand vision to life, whilst our events team connect you to your target audience. To discuss your company’s marketing plans, get in touch with our team today.

Watch the full interview here:

The post ENCE is Back on Money FM 89.3! appeared first on Marketing Company Singapore | Branding & Advertising Agency |ENCE.

Over 50 of our closest clients, vendors, partners, media friends, colleagues (old and new!) and friends joined us on Christmas Eve for a cozy lunch party held at our office in PLUS Building. Did you know that this was also our first Christmas party at our year-old office? Yet another thing to celebrate! *clinks wine glasses*

In case you missed it, we rounded up some shots of the day to commemorate this special occasion!

Food lovingly prepared and catered for by My NoNNa’s!

Geri (Founder of My NoNNa’s) and two Champions from My NoNNa’s easily fed all of our guests – with a smile and electric saw in hand, of course! Big thanks to My NoNNa’s for the delicious food!

Woodstock Beverages and their various types of Sake

Guests were also treated to a sake tasting courtesy of Woodstock Beverages, perfect for the festive season!

Comedy Ventriloquist Joseph Then and his “puppet”

You don’t get to see a professional ventriloquist every day, but guests had the pleasure of enjoying a hilarious segment by local ventriloquist Joseph during the party! Joseph’s friend “Ah Beng” made an appearance (much to the distress of some female guests…). Also, a special appearance by one of our guests who got pulled up (or sabo-ed!) to be part of the performance!

Santa Snatch to end of the party!

A salad spinner, chocolates, and a jazz album… we hope everyone went home happy with their lot!

As our Managing Director, Ms Angela Sim, put it, Christmas is a time of giving thanks, and we appreciate each and every one of you who were part of our journey. To an even greater 2020!

Check out more event photos well as event happenings on our Facebook page.

If you’d like to find out more about My NoNNa’s Gift of Giving, Woodstock Beverages or future ENCE events, hit us up now!

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Christmas zoomed by, Chinese New Year whizzed past and we are now teetering on the edge of the next celebration – Valentine’s Day! While many still speak of tradition for festive holidays, there are new ways for seasonal marketing that will capture audiences today. These campaigns can be quick, relevant, and impactful – maximising your brand’s impact that will last throughout the year!

1・Connect with Your Audience with User-Generated Content

To take advantage of Valentine’s Day, you can have some fun and connect with your followers through social media.

• Run an Instagram photo contest.

It can be enjoyable and beneficial for you and your followers to run a Valentine’s Day contest on your Instagram account. You can then pick the winner and gift him or her with a gift related to Valentine’s day. Be prepared for an overflowing of responses – as long as the gift is attractive enough!

• Create a hashtag

By creating your own hashtag for Valentine’s day, you can spread and boost your business and campaign through Twitter and Instagram which use hashtags a lot. Ask your customers to share their photos with your created hashtag and reward them with small gifts such as a discount or freebie. Hashtags also create engagement and can target new audience.

2・Show Some Love with Email Marketing Campaigns

You should use not only social media platforms but also e-mails to promote your brand. E-mail is still an effective and reliable way to promote your business, products, and campaign. You can reach your customer directly.

And also, by sending emails with your campaign page’s URL, this will increase clicks and open rates as well. For Valentine’s Day, to show your love and thanks to your valuable customers, you can have a sale or send gift coupons through e-mail to inform your supporters. You will see a significant increase in both sales and conversion rates.

3・Ideas for Last-Minute Gift Gifters

We all know that there are some people who wait until the last minute to buy a Valentine’s Day gift. Try to fit their needs with a last-minute offer! You should appeal to them that the campaign is extended exclusively for them though it is almost Valentine’s Day. Inform them on all social media channels, or do an EDM dissemination the night before D-Day. Your customers will thank you for it!

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